What About People?

Spotted this in my feeds today …

You can find the original here – along with the associated article by ‘Chief Martech’ Scott Brinker. Anyone spot the problem?

Before reading on - Scott's excellent piece about Amazon's acquisiton of Wholefoods is not what this article is about. Though I will probably extend that on another occasion. No, rather it is the thinking behind the model that he uses to support his case.

Answer … every level in the stack has software associated with the role except ‘we the people’ – or ‘consumer’ as the chart would have it.
As usual, I am in general accord with Scott’s writing and thinking. Continue reading

MarTech

Yes. It’s A Word. It’s not a word I like. But I track it. It’s what you do. And one of the places I track it is on a site called ChiefMartec.

Scott Brinkler introduced an interesting concept today, which is discussed in detail on his blog. Namely that Marketers shouldn’t beat up on themselves as much about ‘keeping up with tech’, because the fact is they 1) will never be able to keep up with technological change anyway and 2) they should consider how they are doing against their competitors. Do that and life will look a lot better.

You can read the whole article here.

He illustrates his idea here. Continue reading

Why Marketing Doesn’t Get It

John Wunderlich wrote this and it appeared in my VRM INBOX today.

Sometimes I read stuff like this and am reminded of an episode of “Big Bang Theory” in which Sheldon, the archetypal nerd with no social skills, determines that he can make friends by following a flow chart. Marketing is not a one-to-one tool, it is a brand management and presentation tool.

Dang. I saw that Big Bang episode just the other day and it didn’t click. John nailed it. The customer journey rubbish you see on web sites and in presentations is exactly the same issue! Try it. Really try it. Continue reading

Platforms. Scamming. Privacy. Infinity. Windoze.

A great, if busy past week that saw me at UC Davis for two days, working with teams of very bright students as part of their Agricultural Innovation Entrepreneurship Academy [ File that under Passion and People ], down at The Computer History Museum in Mountain View, attending VRM Day with Doc Searls and the team that makes up The VRM Project [ Put this one under People ], engaged with My Mentor, a new start up launching in the UK [ this one goes under People and Platforms ] and got invited (and I accepted) to be a featured contributor on BizCatlyst 360 [ In case you are wondering … Passion ]

I have just requested a 3.0 version upgrade on my time module, so once that is installed I will endeavor to write individual posts about some of these topics over the next week.

Meanwhile these are the 5 things that caught my eyes and ears last week.

Continue reading