elon-muskI wrote the piece at the bottom of this post on May 13th of this year (ok – since the FOURTH article was written before Christmas of last year – I admit it – I am catching up. I stumbled on My post this morning, for another reason, and thought I would link to the rest of the articles.

Part Two – How Tesla Will Change The World

Part Three – How (and Why) SpaceX Will Colonize Mars

Part Four – The Cook and the Chef: Musk’s Secret Sauce

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Elon Musk 2016 … (my bold)

The first master plan that I wrote 10 years ago is now in the final stages of completion. It wasn’t all that complicated and basically consisted of:

  1. Create a low volume car, which would necessarily be expensive
  2. Use that money to develop a medium volume car at a lower price
  3. Use that money to create an affordable, high volume car
  4. Provide solar power. No kidding, this has literally been on our website for 10 years.

That link is his post from August 2nd 2006.

elon-muskNot sure if you spotted that Elon is seeking to merge Tesla and Solar City, which has been met with all kinds of commentary. If you read the mainstream press can be summarized with a single comment … “It’s official – Elon is off his trolley.”

Separately I recall seeing somewhere that Elon himself has seen that exact kind of commentary form Financial watchers – and totally opposite comments from ‘Product people’.

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Volkswagen, BMW and Daimler are working on models that will be competitive with Tesla on technology, and thee U.S. company will soon be just one of several players with similar offerings

… well – it depends if you think that Tesla is a car manufacturer – or battery innovator … and Volkswagen might not be so focussed on this right now ….

[ Source : Tesla Should Be Afraid of German Carmakers – Bloomberg ]