<img class="aligncenter size-full wp-image-6133" src="http://beyondbridges.net/wp-content/uploads/2015/12/unique-selling-proposition-e1418250350839-653x339-1.jpg" alt="unique-selling-proposition-e1418250350839-653x339" width="653" height="339" />Good sales practice is to always sell value. Easy right?  But, Lawyers, Accountants, Plumbers, Electricians, Taxis, Personal Coaches ...... all sell their services by the hour.

I don’t want to buy 30 hours of my accountants time, or 512 hours of my web developers. I need my taxes done or my web site built. That’s what I am paying for. Unfortunately we are trained to think that way. It’s wrong. For both seller and buyer.

So, what is to be done ? Continue reading