<a href="https://www.linkedin.com/pulse/uk-retail-industry-shop-doomed-self-destruct-david-sheldon?trk=v-feed&lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BJkahTMjPMxuvTa72SH%2B4GQ%3D%3D" target="_blank" rel="noopener noreferrer">This article</a> makes for an interesting read. <a href="https://www.linkedin.com/in/davidsheldon/" target="_blank" rel="noopener noreferrer">David</a> absolutely knows what he is talking about - and I am absolutely no retail pro - just an observer from the outside - so it would be foolish to question his analysis. That said, I couldn't resist building on it to try to shed light on what might be going.
<pre>This post was originally published on August 8th 2015, and I have since appended two extensions to the theme - so republishing.</pre>
I dropped into a store this week to get a belt refurbished. Long story short … It will cost me $40 – about 25 % of the original cost – and that was a few years ago.
The lady explained the entire process. At the end of it I would happily have paid her to make an entirely new belt. She knows what she is doing.
Here’s the thing …
She pointed out that all she was going to do was refurbish – and then provide protection / to ensure that the belt really did last.
“That’s it” she said.
I want you to ‘be subversive’ – look after your stuff
Funny – later
Just watching a PBS report on Patagonia – don’t buy this jacket … essentially an entire marketing play on sustainability – I guess Patagonia are subversive.
There Must be something going on …
Just saw this … from Quartz :
I went 200 days without buying anything new and learned how toxic our need for possessions is
This post was originally published on August 8th 2015, and I have since appended two extensions to the theme - so republishing.