<img class="wp-image-7617 size-thumbnail alignleft" src="http://beyondbridges.net/wp-content/uploads/2016/05/BB-Highlight-04-150x150.jpg" alt="BB-Highlight-04" width="150" height="150" />I know - right? Yet another shift in the world of Beyond Bridges.

If you are paying attention (and really, who knows if you are), you will have noticed that for nearly 2 months, specifically since April 21st, I have been playing around with a product called 1999 from Dave Winer. It is pretty cool. Since launching in fact, I have planted some 144 posts. My first on April 21st. The last on June 10th. All hosted on my river, that Dave has kindly been hosting. In parallel, I have signed up for an AWS account and with the help (strictly speaking me clicking and cutting and pasting words that my new friend Andy told me to)   into my river that he is hosting.

It’s not just cool – it is clever and useful and though a very big fan of what Dave is trying to do,the new world of publishing needs to think about two more distinct dimensions. I have talked about this before. Dave is doing the content bit very very well. BUT, judging by a post he made at the end of last week – the importance of the delivery / discovery – not so much.

He opened his post with “Well it seems 1999.io os about finished.” That was a big clue.

So moving on. Day to day commentary is being moved back to this stream. I will leave the 1999 stream in place – and will likely still post there from time to time – but it can’t be the place where my commentary lives … yet.

In parallel, the weekly ‘Pour Vous’ is on hold as is the weekly RSS newsletter. Instead I will be moving back to a single thought per post, and the occasional manually built newsletter highlighting some of the ‘best-offs’

Onwards. Enjoy.

            <blockquote>My piece was not biased and I fear you misunderstand our business model. It is my editors’ steadfast refusal to consider the impact of stories on advertisers that makes us the decent newspaper we are. It is why I want to go on working here. It is why the FT goes on paying me.</blockquote>

An open letter to Henry Gomez, head of marketing and communications at Hewlett Packard Enterprise – in response to his rather ‘threatening’ letter to FT journalist Lucy Kellaway. Right On.

[ Source : Financial Times ]

            <blockquote>Lord Hall will give a speech before Easter in which he will unveil proposals to axe the corporation’s existing channel-based structures, fundamentally reshaping the organisation into content and audience-led divisions.</blockquote>

[ Source : The Telegraph via The Loop ]

Years and forever ago, when I was at Group Partners we worked with The Beeb on ‘future thinking’. Somehow we could never get them to move off the starting line – always discussion, never action. This news is awesome. A venerable institution re-inventing itself for the future, not shaping itself around ‘product’ – but rather ‘customer’. Excellent news.

Meanwhile, I do think that The BBC (along with the Guardian) have demonstrated real leadership in how ‘old brands’ can wrap their arms around the changing technical landscape. If only the independent had done that.

            The news about The UK's Independent ceasing print may have crossed your bows today.


Two points.

This is a newspaper that was born (easily) in my lifetime (1986), I actually remember the launch – and when in the UK, an avid reader (yes the print version and yes even today). In an industry where Newspaper lives are measured in centuries, to see one born and die in my lifetime is a measure of speed of change.

Meanwhile, The Guardiana much older newspaper, fully embraced the idea of digital very early.  By embracing, not rejecting, digital it not only lives .. it thrives.

            As Dave Winer wrote in a post last week ... "<a href="http://scripting.com/liveblog/users/davewiner/2016/01/20/0900.html" target="_blank" rel="noopener noreferrer">Anywhere but Medium</a>"

I remember how much RSS suffered for being dominated by Google. And Google was a huge company and could have afforded to run Google Reader forever at a loss. Medium is a startup, a well-funded one for sure, but they could easily pivot and leave all the stories poorly served, or not served at all.

Dave has a steady drum beat that continually raises the concerns of the growing silos across the web. We should pay more attention. Robert Scoble would be a start.

Continue reading

            Folio wrote a piece with the headline ...

Penthouse Folds Print Magazine After 50 Years

Sub Head …

End date for print edition still undetermined as brand plans to focus on digital content.

Of course had Folio (and many others in the media industry) just read the press release, they would have learned that nothing of the sort was planned. So, soon after the news that Penthouse was shuttering – came the ratcheting back – and the clarity. So what’s my gyp ?

This is what Folio now has done to that post …

Same headline. Same sub-head. And an update just below that 100% contradicts the headline and the sub-head. I think that is called clickl bair. They should be ashamed. Afterall this is their mission (my bold)

Folio: is dedicated to providing magazine publishing professionals with the news, insights, and best practices to keep them in tune with today’s media industry trends.


[ Source : Folio ]

            ... and not just pay lip service.

On August 6th 2014, Robert Scoble wrote …

After giving it some thought I have completely moved to Facebook at https://www.facebook.com/RobertScoble

I am putting TONS of great content into there. If you aren’t on Facebook, I’m also on Twitter at http://www.twitter.com/scobleizer or on Google+ at https://www.google.com/+Scobleizer

Someday I might come back to the blog, but the world has moved and it is on social media.

And then nothing, until December 11th 2015, when he wrote Continue reading

            9 Draft Posts sitting on this site waiting for me to finish them and release them into the wild world.

9 entries sitting in my blog catalogue from yesterday – while I work out if they will make it into my Blog Post Ideas file.

21 Blog Post ideas already sitting in myBlog Post Ideas file, while I decide if there is value I can add to the story, or if it is interesting enough just to release as a ‘well now – there’s interesting’ kind of post.

The more I get behind, the more impressed I am by the writers who not only keep their posting rate going at the rate they do, but with the level of quality that they achieve. Impressive.

            <a href="http://beyondbridges.net/wp-content/uploads/2015/09/ad-blocker.jpg"><img class="aligncenter size-large wp-image-4941" src="http://beyondbridges.net/wp-content/uploads/2015/09/ad-blocker-1024x656.jpg" alt="ad-blocker" width="660" height="423" /></a><a href="http://beyondbridges.net/2015/08/you-see-what-i-did-there/" target="_blank" rel="noopener noreferrer">I have written previously about Ad Blocking and Content Blocking.</a> Here's a new one ... click through to the Washington Post from a link - and they spot that I have my content blocker on ... notice - <strong>content</strong> - not <strong>ad</strong> - blocker. But they <strong>call</strong> it an ad-blocker.

Well I guess they must know better than I – with all that tracking that Ghostery is revealing .

Still – it is interesting – I want some of their content – they want something from me – in this case my email – which not only unlocks this story – but now subscribes me to their ‘First Reads Newsletter’ … well hello – that is a lot of tradeoff to read one article.

I tried going directly to their site and got a similar pop up – but this one included a “free (their bold) 6-week digital subscription.”. Just for kicks I entered an email id – and got

“Error while subscribing, please try later”

Still haven’t read the article – life is too short.