Yes. It's A Word. It's not a word I like. But I track it. It's what you do. And one of the places I track it is on a site called <a href="http://www.chiefmartec.com" target="_blank" rel="noopener noreferrer">ChiefMartec</a>.

Scott Brinkler introduced an interesting concept today, which is discussed in detail on his blog. Namely that Marketers shouldn’t beat up on themselves as much about ‘keeping up with tech’, because the fact is they 1) will never be able to keep up with technological change anyway and 2) they should consider how they are doing against their competitors. Do that and life will look a lot better.

You can read the whole article here.

He illustrates his idea here. Continue reading