No, not <a href="https://www.youtube.com/watch?v=O9CAPrEG5sM" target="_blank" rel="noopener noreferrer">the song</a>, but a rather excellent post from another 'Mann' - my good friend <a href="https://twitter.com/jweinberger?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_blank" rel="noopener noreferrer">Jeff Weinberger</a> over at MENG - the <a href="http://mengonline.com" target="_blank" rel="noopener noreferrer">Marketing Executives Networking Group</a>.

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THREE WAYS DATA HAS CHANGED THE CMO: TWO THINGS TO LOOK OUT FOR AND ONE GLIMPSE OF WHAT’S NEXT

One thing most CMOs seem to agree on is that the availability of data and the ability to process it into information have dramatically shifted the role and effectiveness of marketing in an organization. This data-centric approach to marketing has had several very positive effects on the function, including:

  • Increased accountability of marketing within an organization.
  • Increased effectiveness of programs with better targeting and knowledge of outcomes.
  • Better understanding of the contribution of marketing, resulting in more powerful CMOs.

Read On >>>

            <a href="http://arstechnica.com/tech-policy/2015/11/beware-of-ads-that-use-inaudible-sound-to-link-your-phone-tv-tablet-and-pc/?utm_source=loopinsight.com&amp;utm_medium=referral&amp;utm_campaign=Feed%3A+loopinsight%2FKqJb+(The+Loop)&amp;utm_content=FeedBurner"><img class="alignnone size-full" src="http://beyondbridges.net/wp-content/uploads/2015/11/ads-640x4801.jpg" alt="" /></a>

While the sound can’t be heard by the human ear, nearby tablets and smartphones can detect it. When they do, browser cookies can now pair a single user to multiple devices and keep track of what TV commercials the person sees, how long the person watches the ads, and whether the person acts on the ads by doing a Web search or buying a product.

.. “and the ad industry wonders why we hate them” … (not my original quote – but definitely my sentiment – the words of Shawn King @ The Loop.

[ Source : Ars Technica – via The Loop ]

 

 

            <a href="http://beyondbridges.net/wp-content/uploads/2015/09/IMG_3070-359x640.jpg"><img class="aligncenter size-full wp-image-5072" src="http://beyondbridges.net/wp-content/uploads/2015/09/IMG_3070-359x640.jpg" alt="IMG_3070-359x640" width="359" height="640" />

Click through to see Jim’s take….

[ Source : Jim Dalrymple : The Loop ]

            Delighted to receive this email this morning. It is one of many I receive on a regular basis.

… I work for a company called *REDACTED*.  I represent an investor that is interested in making an acquisition in the software, cloud or tech space.  After completing my research, I have deemed that your company might be a viable candidate.

Here’s the thing – just visit our web site – and top left – you will see this ….

Lyris Acquired

Not hard really is it ?

            I have another <a href="http://beyondbridges.net/2015/09/the-unified-inbox/" target="_blank" rel="noopener noreferrer">post similar to this topic here - also posted today</a>. This is a link to my post over at ExpertAlumni - which is in the process of relaunching. Yet again focussed on the errors / poorly formed opinions and reporting by the folks at Business Insider.

No, I am sorry – EMail is here to stay – vastly improved, better managed, proactive and alert driven … but here to stay nevertheless.

[ Source : Why Email Is NOT Obsolete | Expert Alumni ]

            <a href="http://beyondbridges.net/wp-content/uploads/2015/09/ad-blocker.jpg"><img class="aligncenter size-large wp-image-4941" src="http://beyondbridges.net/wp-content/uploads/2015/09/ad-blocker-1024x656.jpg" alt="ad-blocker" width="660" height="423" /></a><a href="http://beyondbridges.net/2015/08/you-see-what-i-did-there/" target="_blank" rel="noopener noreferrer">I have written previously about Ad Blocking and Content Blocking.</a> Here's a new one ... click through to the Washington Post from a link - and they spot that I have my content blocker on ... notice - <strong>content</strong> - not <strong>ad</strong> - blocker. But they <strong>call</strong> it an ad-blocker.

Well I guess they must know better than I – with all that tracking that Ghostery is revealing .

Still – it is interesting – I want some of their content – they want something from me – in this case my email – which not only unlocks this story – but now subscribes me to their ‘First Reads Newsletter’ … well hello – that is a lot of tradeoff to read one article.

I tried going directly to their site and got a similar pop up – but this one included a “free (their bold) 6-week digital subscription.”. Just for kicks I entered an email id – and got

“Error while subscribing, please try later”

Still haven’t read the article – life is too short.

#VRM

 

            I've been in it a long time. It always has. But. Despite what your CMO would have you believe - it isn't getting better. Just a few choice articles from ONE source [ <a href="http://venturebeat.com" target="_blank" rel="noopener noreferrer">Venture Beat</a> ].

The average person under 25 is texting more each day than the average person over 55 texts each year, Gladwell says. That’s what the data can tell us. What it can’t tell us is why.

            <blockquote>After more than a century of cultural flux, music is now priceless. Or is that worthless?</blockquote>

[Source : Pitchfork]

Click through and have a read – it is deep and an interesting article that is on the same theme as I was here … and here. A friend on reading these pieces wrote this in an email to me – expanding with knowledge on the Spotify model – and then in paragraph three – blowing my mind with ‘Blackhat Spotify SEO’.

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