For Better And Worse

It’s A Particle And A Wave

It’s a little deep for the weekend, but what the hell..

I read this today …  and to quote Dave;

I’d like to have a channel that’s for serious releases only. If something is a maintenance release, or just the beginning of an idea, it wouldn’t be thought of as important. However, when a technology has matured and is ready for other minds to consider it, there ought to be a way to get it looked at.

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Why Marketing Doesn’t Get It

John Wunderlich wrote this and it appeared in my VRM INBOX today.

Sometimes I read stuff like this and am reminded of an episode of “Big Bang Theory” in which Sheldon, the archetypal nerd with no social skills, determines that he can make friends by following a flow chart. Marketing is not a one-to-one tool, it is a brand management and presentation tool.

Dang. I saw that Big Bang episode just the other day and it didn’t click. John nailed it. The customer journey rubbish you see on web sites and in presentations is exactly the same issue! Try it. Really try it. Continue reading

Top 5 Pranks Apple Have Played On Us

ce6r45cuaaahylssssIt’s April Fools Day AND Apple’s Birthday. In fact they are ’40 today’, so in celebration they have raised the Jolly Roger at Infinite Loop.[ Thanks to 9-5 Mac ].

For my part it seemed pertinent  to highlight to share some of the highlights of how Apple (the company that nobody understands)  have consistently made fools of us all. In no particular order … Continue reading

iConnect – Simplifying The ‘iDevice’ Choice [UPDATED]

First published on Beyond Bridges on March 20th, 2016.

Updated March 31st, 2016
Engadget agrees - and they are only talking about the iPad !

appleIf the rumors are anything close to true, we are about to have 3 different iPhone sizes to choose from when we buy our next iPhone.

Over in ‘iPad land we already have 3 iPad sizes – mini, standard and pro. The pro has stuff that the non pro doesn’t – size aside (at least from tomorrow – seems to be the prediction).

The iTouch is yet another device rarely talked about, but still there – in the iPod family – an iPhone without the ability to make phone calls.

Some of these choices are wifi only (iTouch), but most allow you to have a GSM connection.

And the inevitable question, as you try to work out which you need and/or should have to do what you need to do … which one ? The naming convention alone is tough enough to work out …

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[ the numbers down the left are current measures of the screen size in inches ]

But

Here’s a new thought – as the industry tries to work out what Apple is going to call the new iPad with the ‘pro’ moniker.

Let’s call them all the ‘iConnect’ – available in 5 sizes.

4,6,8,10 and 12 – model numbers NOT screen sizes – but map to the dimensions.

  • All with wifi connectivity
  • All with or without cellular connectivity
  • Choice of pro – or not.

I am writing this on an iPad and will upload through my GSM link – so in some ways this iPad is already available as a ‘phone’. It even has a phone number, though I just can’t use it as a phone, because the ‘phone app’ isn’t on the iPad.

Only 9.7 inch and 12.9 inch available as Pro – they would be the devices with the smart connector on the side that allows you to connect the external keyboard. The pencil would be available to work on any of the devices.

So instead of the choice above, you now have a single iConnect product, with 5 sizes and two variations to that size (colors excepted).

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Every screen size comes with WiFi – your choice to add GSM – so you can make the device available to  – and of course only the 10 / 12 models are available as ‘Pro’ – that is the smart connector on the side to which you can connect your smart keyboard.

And no longer a decision as to what phone size you need to carry – or Apple needs to make.

What do you think ?

Uber, Uber – Über Alles [UPDATED]

First published on Beyond Bridges on February 5th, 2016.

Updated February 23rd, 2016
More on 'Uber's Atomic Meltdown'

In general, it is not a great idea to put the brand of a company valued in the tens of billions of dollars in the hands of people who readily admit they don’t know what their own intentions are.

(To remind you they are talking about Travis ….

Kalanick is not a designer. He’s an engineer by training and an entrepreneur by nature. Yet he refused to entrust the rebranding process to someone else…he studied up on concepts ranging from kerning to color palettes. “I didn’t know any of this stuff,” says Kalanick. “I just knew it was important, and so I wanted it to be good.”

I knooooow – you just read a couple of books and you are good to go – who needs training, experience, capability … or the bill for that matter !


The Original Piece Follows

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