Ben Evan's writing about the eternal conflict between getting the balance right between 'here's everything' and "here's a few we think works". Answer ? It's tough.

Looking at these companies, it strikes me that actually, saying that ‘Yahoo’s directory didn’t scale’ misses the point. What we’re really seeing is a trade-off between two problems. You can have a list, solving discovery and recommendation, but once the domain gets big then your list is either unusably long or partial and incomplete (and perhaps uneconomic to maintain). Or you can have a searchable index of everything but you’re on your own working what’s good and finding things you didn’t know to search for. Time Out is an interesting attempt to sit in the middle of that scale – enough coverage to be quasi-universal, and to promise something good nearby wherever you are, but also enough curation that you don’t just get 5,000 listings all with five stars.  ProductHunt is an attempt to use community to surface quality at scale, as is Pinterest (both are a16z investments). In contrast, Canopy uses hand-curated selections on Amazon. The question for all of these: do you filter crowdsourcing down enough to get quality, or scale up editorial to get coverage, or you give up on coverage and do a purely curated product?

And … on a related note, Apple and Twitter versus Google and Facebook. It’s a similar conundrum discussed in Fortune.


[ Source : Ben Evans ]

            <strong><a href="http://beyondbridges.net/wp-content/uploads/2015/04/unused-words-logo-for-web.png"><img class="alignleft size-thumbnail wp-image-3590" src="http://beyondbridges.net/wp-content/uploads/2015/04/unused-words-logo-for-web-150x150.png" alt="Unused Words" width="150" height="150" /></a>Just submitted a couple of articles to the big wide world - and these words ended up on the 'cutting room floor'. Wanted to keep them for posterity. Pertinent.</strong>

For an organization to wonder who owns a process (even a process that is a misnomer) reflects on the never-ending problems that organizations have – the silos. Look into your own organization, your customers, your vendors – and ‘dollar to a donut’ you will quickly find teams where ‘social’, ‘web’, ’email’, ‘events’, ‘sales’, ‘support’, ‘accounts’ …. are teams in different groups – with different objectives, goals and even reporting lines.

No wonder our customers are confused.

Silos exist because the ‘command and control’ mentality remains strong in the enterprise. Until that is broken, customer centricity will remain at best a veneer and at worst – organizational death.

As for social sales – to me – it is the same as it ever was, barring the intermediate 100 years or so while the sales process has been industrialized. It is not new – it is what sales should be but we just lost our way. Just as we are discovering that industrializing our food chain was maybe not the best idea, or that applying manufacturing processes to our children’s education was ill conceived, so too we are needing to relearn that selling is about relationships and adding value.

            <p style="text-align: center;">It's a different Peter to the Peter of <a href="http://en.wikipedia.org/wiki/Peter_Principle" target="_blank" rel="noopener noreferrer">The Peter Principle</a>  - but VERY good laws

and a wake up for all of us thinking about the ‘Age Of Abundance’

peters-laws-poster-webPeter’s Laws | Peter H. Diamandis.

            <a href="http://beyondbridges.net/wp-content/uploads/2015/01/image-26-600x450.jpg"><img class="alignleft size-thumbnail wp-image-3269" src="http://beyondbridges.net/wp-content/uploads/2015/01/image-26-600x450-150x150.jpg" alt="image-26-600x450" width="150" height="150" /></a>You know I am a big fan of Ben Thompson. <a href="http://stratechery.com/2015/end-trickle-tech/" target="_blank" rel="noopener noreferrer">This one popped up the other day</a> - where he is asking if Geoff Moore's Crossing The Chasm theories are still relevant. Personally, I think they are - however - it did get me to thinking - so I pinged my friends <a href="https://www.linkedin.com/profile/view?id=330742&amp;authType=NAME_SEARCH&amp;authToken=7UPH&amp;locale=en_US&amp;trk=tyah2&amp;trkInfo=tarId%3A1422135018008%2Ctas%3Astuart%20robbins%2Cidx%3A1-1-1" target="_blank" rel="noopener noreferrer">Stuart Robbins</a> - and yes - <a href="https://www.linkedin.com/in/geoffreyamoore" target="_blank" rel="noopener noreferrer">Geoff Moore</a>.

Geoff has not yet got back to me – but Stuart wrote a wonderfully considered piece (he always does) – and the line below called out particularly leapt out to me. I will add his full commentary – when I have his permission – and of course – when / if Geoff replies – with his permission will do the same. Stand by.

I don’t think it is “trickle down” technology, but technology that leaps in a viral manner across the chasm.

[Later] : This just in from another friend – thanks Larry.

Geoff’s keynote at Strata in 2014 where he addresses the relevance of the Chasm in today’s business.

And while we are on Geoff video – this one is quiet brilliant – using a video I had seen before – but describing the technology adoption lifecycle as it applies to consumers – all based on a dancing man at Sasquatch 2009.

            <a href="http://beyondbridges.net/wp-content/uploads/2012/10/email-marketing.jpg"><img class="alignleft size-thumbnail wp-image-1591" alt="email-marketing" src="http://beyondbridges.net/wp-content/uploads/2012/10/email-marketing-150x150.jpg" width="150" height="150" /></a>We all have a love/hate relationship with EMail. Go on. Admit it. We all want it to go away, but no matter how much we keep going on about how bad it is - we don't disconnect. This is not to defend EMail. It does have serious problems. But if your car or phone has a problem - you fix it. You don't just throw it away and / or stop using it. And you know that this isn't the first time I have written about this.

Is EMail Broken was my first official post, back in August last year – even as I was getting into my stride on this blog. And then this one asking whether EMail is broken – and there is more….

I guess it started when I kept hearing the line that EMail is dead and broken – Social Media is the way. How people would say that the “First thing I do each day is ‘check my linkedIN / Facebook / Twitter”  Facebook Messages is EMail by another name. And really – SMS / MMS – more messages that use a different protocol to reach you.

Continue reading

            <a href="http://www.marketingchap.com">I absolutely love this site</a> - spiffing - absolutely spiffing. It's 'Bertie Wooster' meets Social - great style - but also great content. Flagging now in my new journal <a href="http://www.draftin.com">(thanks again Draftin)</a> ... so that I can come back later with a more detailed report. Onwards and Upwards.