Top 5 Pranks Apple Have Played On Us

ce6r45cuaaahylssssIt’s April Fools Day AND Apple’s Birthday. In fact they are ’40 today’, so in celebration they have raised the Jolly Roger at Infinite Loop.[ Thanks to 9-5 Mac ].

For my part it seemed pertinent  to highlight to share some of the highlights of how Apple (the company that nobody understands)  have consistently made fools of us all. In no particular order … Continue reading

European Scrutiny Of American Companies

Facebook is the latest tech giant to face a European antitrust investigation … there is seemingly no large tech company exempt – including Apple.

But, as far as I can tell, more often than not, it is all about whether they are paying the right taxes, using power to broker better commercial deals or trampling over citizen rights … none of which we bother to think about in the USA. I think that is why we are always surprised when the EEC seems to pick on US companies. I am not a big fan of the Eurocrats – but I do like their stance one protection of the citizen.

Unlike here where we tap the Executive chairman of Alphabet to make the Pentagon more Google-ish … let’s hope it iI only about the stuff in the article!

Interesting really. In the USA people vote for a government who then make sure that corporations are protected. In Europe, the faceless ‘unelected’ bureaucrats go out of their way to ensure that the people are protected.

In a similar vein ….

… and talking about companies trampling over people’s rights – how about entire countries ?

 

What Do You Think ?

They are pouring their hope into uncertain vessels, and surely know it. Bernie Sanders is an actual radical: He would fundamentally change an economic system that imperfectly but for two centuries made America the wealthiest country in the history of the world. In the young his support is understandable: They have never been taught anything good about capitalism and in their lifetimes have seen it do nothing—nothing—to protect its own reputation.

[ Source : Peggy Noonan – WSJ ]

BTW – I know he might want to do that … but …. we all know that without ‘we the people’ fully supporting him  (not just through the election, but after the election), without The Senate, without Congress … well just how much power will he have – and what exactly will he be able to do ?

What Moral Authority ?

The United States has lost the moral authority to create the environment in which the value in our personal data can be unlocked by technological innovation.

Interesting take. Essentially, the argument is that in a post Snowden world, the world at large no longer trusts the USA to lead the way in this ‘Brave New World’. But if not the USA, then who ? The article suggests that the UK is well positioned. Really ? I don’t think so. They really are just as bad.

[ Source : The Internet of Me – Medium ]

Your Security … Not ‘Theirs’ … Yours

You might have read / heard / seen the outpouring about Apple’s stance on security, which, depending on who you are reading / listening to / watching is either ‘courageous’ or ‘unpatriotic’.

If you need a catch up this is ‘The Apple Position’ in the form of a letter from Tim Cook to Apple customers.

There are already hundreds of personal takes and spins out there as to what this means. Needless to say the Media are skimming over the details … big time. In fact, some of the tech press don’t always get  it. That said, Ben Thompson’s excellent summary is well worth a read, concluding that

This is why I’m just a tiny bit worried about Tim Cook drawing such a stark line in the sand with this case: the PR optics could not possibly be worse for Apple. It’s a case of domestic terrorism with a clear cut bad guy and a warrant that no one could object to, and Apple is capable of fulfilling the request.

and picking one random writer Marco Arment concludes ..

I commend Apple for standing up to this, but unfortunately, I suspect they’re eventually going to lose. I’d love to be proven wrong, but nobody in the government is protecting our rights anymore, and Americans simply just don’t care enough to compel them to.

Plenty of places to go understand the technical nuances of what is under discussion – but really Ben’s piece does a great job.

My take ?

Tim and Apple are demonstrating once again that they are on the side of us – the people – and taking a stand on our behalf against a government that systematically overruns and takes away our rights without a care in the world. ( The UK runs a close second – but is getting better as Europe tries to make corporations more accountable – and keeps finding

Sure in this particular case, they could absolutely do what is being asked, because the phone is an old model. On newer phones what is being asked of them is impossible, but still possible according to some..

So if they did break the code for the Feds, it could be a great marketing campaign … “the Feds have just insisted and forced us to break into an iPhone 5C. If you prefer to remain secure, upgrade your phone now to a more secure model that even we – the manufacturer – can’t hack.” But that is not what they are doing.

Rather they are drawing a very careful and specific line in the sand. We (Apple) are not a branch of government.

Meanwhile, Apple sells its phone all over the world. I don’t know the precise numbers, but let’s say The Feds banned the sale of encrypted iPhones in the US. Yes – it would make a dent in sales, but arguably not the end of the world for Apple. And actually if this was the threat – would we all stand by and watch. I think not ?

Maybe also that by standing up for the people in this way they win the ‘Moral Authority’ argument.