I guess what I’m trying to say is, if, as Boas famously claimed, the Eskimos have dozens of words for “snow,” then in an emerging knowledge work society, we should have more than a handful of words to describe the mental efforts on which, more and more, our livelihoods depend.
Needless to say, I agree completely with the sentiments.
I am not an advocate of never changing language – but I do like it to be used correctly. e.g. (or ‘i.e.’ as too many people write), the use of ‘e.g.’
If you are thinking about your social enterprise – have a read of this – Spot on. People, Process and Technology‘ are of course there – just as they are in our Reality Works Methodology. But then add to that Measurement and Governance.
His point on ‘**Measurement**’ is truly important – bottom line – don’t make stuff up. You already have corporately agreed measurements in place – think KPIs …. Use those. Ask yourself – how does what I am doing map to those KPIs?
And then ‘**Governance**.’ That is going to vary depending on your organization …. But again – the key is don’t reinvent the wheel – find who is responsible and adopt their work.
But then – the piece de résistance.
…. it occurred to me while reading it that I was missing a critical question at the end, so I am adding it… Can we put social business behind us now and move to an evolved version of business that needs to deal with cloud, mobility, and complex analytics?)
Hallelujah … though not totally for the same reason – but the over use of SocialXXX is nuts. We are moving out of the industrialization of everything phase – very fast – and into a brave new world. Social xxx is really just xxx, because if it isn’t at your company already – it will be dying shortly.