<blockquote>... it is imperative to first go back to the heart of the business and the brand, to the place where everything all began and to work out from there, solving the small problems as we go.</blockquote>
<a href="http://beyondbridges.net/wp-content/uploads/2013/06/frameworks.jpg"><img class="alignleft size-thumbnail wp-image-3054" src="http://beyondbridges.net/wp-content/uploads/2013/06/frameworks-150x150.jpg" alt="frameworks" width="150" height="150" /></a><strong>When offered a solution that would positively affect their company in the next 12 months - but could impact their results in the next 3 - 80% of CEOs in large US corporations said they would not go ahead.</strong>
… funny – Paul Polman must read the same stuff – see below – though he remembers 75%) … still either number is fundamentally depressing. (I will ‘re-find’ that quote and post it when I do !
Yesterday, I posted this piece about long term thinking in a short term economy. Of course the problem is driven by the quarterly financial reporting that IS the US business world. Everyone plays the game – with one very interesting and notable exception that I heard about yesterday …. Unilever – who have “putting an end to quarterly reporting and (are) changing the company’s compensation system accordingly.”