If you are tracking, you will know that I have been talking about Customer Effective Demand Networks for a while. <a href="http://beyondbridges.net/2013/03/ibm-ceo-the-social-network-will-drive-value-but-theres-more/" target="_blank" rel="noopener noreferrer"><u>A long while actually</u>.</a> More recently I have been <a href="http://beyondbridges.net/2015/02/system-record/" target="_blank" rel="noopener noreferrer">writing about VRM</a>. That is 'Vendor Relationship Management', the flip side of CRM.
The CEDN aspect gets shortened to something that a lot of people call ‘Customer Centricity’, which as a result has become a platitude, a set of meaningless words. (¹)
<a href="http://beyondbridges.net/wp-content/uploads/2015/01/image-26-600x450.jpg"><img class="alignleft size-thumbnail wp-image-3269" src="http://beyondbridges.net/wp-content/uploads/2015/01/image-26-600x450-150x150.jpg" alt="image-26-600x450" width="150" height="150" /></a>You know I am a big fan of Ben Thompson. <a href="http://stratechery.com/2015/end-trickle-tech/" target="_blank" rel="noopener noreferrer">This one popped up the other day</a> - where he is asking if Geoff Moore's Crossing The Chasm theories are still relevant. Personally, I think they are - however - it did get me to thinking - so I pinged my friends <a href="https://www.linkedin.com/profile/view?id=330742&authType=NAME_SEARCH&authToken=7UPH&locale=en_US&trk=tyah2&trkInfo=tarId%3A1422135018008%2Ctas%3Astuart%20robbins%2Cidx%3A1-1-1" target="_blank" rel="noopener noreferrer">Stuart Robbins</a> - and yes - <a href="https://www.linkedin.com/in/geoffreyamoore" target="_blank" rel="noopener noreferrer">Geoff Moore</a>.
Geoff has not yet got back to me – but Stuart wrote a wonderfully considered piece (he always does) – and the line below called out particularly leapt out to me. I will add his full commentary – when I have his permission – and of course – when / if Geoff replies – with his permission will do the same. Stand by.
I don’t think it is “trickle down” technology, but technology that leaps in a viral manner across the chasm.
[Later] : This just in from another friend – thanks Larry.
Geoff’s keynote at Strata in 2014 where he addresses the relevance of the Chasm in today’s business.
And while we are on Geoff video – this one is quiet brilliant – using a video I had seen before – but describing the technology adoption lifecycle as it applies to consumers – all based on a dancing man at Sasquatch 2009.
<a href="http://iangotts.wordpress.com/2013/03/19/killer" target="_blank" rel="noopener noreferrer">Killer Sales</a>... good post from Ian Gotts - co-author with Dominic Rowsell. As someone who has read every book by <a href="http://www.geoffreyamoore.com">Geoff Moore</a> ...
… gosh – isn’t life complicated these days …
BUT THIS ONE
Personally, I am delighted to keep coming back to this book – that when I first heard about it said “oh – like Chasm for Sales” … apparently yes.
Promise to self – write a full post on this later.