They Need To Be Understood

But there is so much more.

For the longest time, my sentence description for what I do is ‘translate’

Tech Speak to Business Speak.

Sales Speak to Marketing Speak.

English Speak To American Speak.

Corporate Speak to Customer Speak.

I didn’t start that way … but when I look back at what I have done and attempt to explain what some would consider to be an eclectic career – that is the common thread. Back in 2012 I wrote this.

I was prompted to write this as I was thinking today about a dialogue I had with a good friend of mine around the People First initiative … dialogue modified  to make sense out of context …

ME: I am thinking that IF People First is focussing on the future present of work …. (since ALL language you read is really about impact on corporations and society – not really on the individual), then one aspect I want to be talked about is IF you are an individual – what is the language YOU should use?

For example …. I am not ‘talent’. You are not going to ‘acquire me’, so why does a corporation talk about ‘talent acquisition’. On the flip side – I have mobility and can move around and YOU dear corporation have to jump to this piper, who is playing my tune.

Make sense ?


Friend: Makes sense.

I don’t frame it as a ‘corporate and you’ thing.

I frame it as an understanding, sense making and modelling thing where the refreshed and healthier models can live in various contexts.


ME: I frame it as the interface / intersection where the translation occurs. That is where I hang out, always have done – which in turn plays to …

“ an understanding, sense making and modelling thing where the refreshed and healthier models can live in various contexts.”

Flagging and highlighting this now and will come back to it later.

Why Aren’t People Truthful?


The ‘Next Big Future’ writes “The future of work is you with a computer, not you replaced by a computer.”

Really?

While I appreciate this kind of argument, I do feel that we continue to not be honest with what is going on. If someone’s job can be 50% automated – then they are only needed half time. And … if I was a corporation, where the raison d’être is to maximise shareholder value, I would also know that people costs are the highest costs I have.

So, if I can automate 50% of someone’s role – I have a choice

Continue reading

.. Or A Peek Into The Future?


Interesting read … and I for one doff my cap to anyone that can achieve this. Massive kudos. In the reading, I happened to note three things …

1) Valuation : Over $1 Billion

2) Revenue : $80 Million

3) Total Staff Count : 700

Which means that revenue per staff member is roughly $115K per person Here’s an interesting chart …

Continue reading

It’s The Wrong Way To Look At It

I read this in the UK’s Independent newspaper yesterday.

The 44 year-old tech billionaire, actively involved in the mission to get to Mars and potentially live there, is said to be working an impressive 85 to 100 hours per week to achieve its goals.

It’s a good article – and indeed I am a big fan of Mr. Musk (though I do not always understand why he does certain things – like starting his own streaming music service built right into every Tesla.) That said, who am I to judge, I am sure he has his reasons (Variety certainly thinks so.)

But take a read of that quote …. why is it ‘impressive’ that Mr. Musk works 85 to 100 hours per week?

Continue reading


Been saying this for years – and I get particularly pissed off by those people on their huxter soapboxes the Presidential campaign trail that say any different. We need to think and work differently now.

Here’s the problem: Whether or not those manufacturing jobs could have been saved, they aren’t coming back, at least not most of them. How do we know? Because in recent years, factories have been coming back, but the jobs haven’t.

[ Source : Five Thirty Eight ]

… it is imperative to first go back to the heart of the business and the brand, to the place where everything all began and to work out from there, solving the small problems as we go.

… and so “avoid solving the wrong problem really well” – which you can do through my unique and personal offering “John As A Service

[ Source : Geoff Talbot’s Seven Sentence Blog ]