.. and it is good to be reminded …


… how good Clean My Mac is. Speed Up EMail it says .. and tucked away to the side we see “Various mailbox issues”.

I had one. Smart Folders highlighting messages as unread – when in fact there weren’t even messages in the folder – read OR unread. I have had this issue before – and it has ended up with stuff like deleting ‘plists’ – and no – you don’t want to be doing that lightly – but in the end it worked. But it is time-consuming and you can accidentally destroy stuff and cause yourself problems.

Today I opened up CleanMyMac. I ran the speed up mail process, and less than a minute later all the ghosts had gone.

M A G I C

Take a look for yourself – you can get a free trial if you don’t believe me – but I have had this software on my last three Macs and in a clean set up is the second app I install. (Right after 1Password)

A great, if busy past week that saw me at UC Davis for two days, working with teams of very bright students as part of their Agricultural Innovation Entrepreneurship Academy [ File that under Passion and People ], down at The Computer History Museum in Mountain View, attending VRM Day with Doc Searls and the team that makes up The VRM Project [ Put this one under People ], engaged with My Mentor, a new start up launching in the UK [ this one goes under People and Platforms ] and got invited (and I accepted) to be a featured contributor on BizCatlyst 360 [ In case you are wondering … Passion ]

I have just requested a 3.0 version upgrade on my time module, so once that is installed I will endeavor to write individual posts about some of these topics over the next week.

Meanwhile these are the 5 things that caught my eyes and ears last week.

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So it is clear which side Yahoo is on. From their business POV it makes total sense. I wonder if Google will follow suit? And when they do, what the free users of those services will do in turn.

  • Move ?
  • Accept It ?
  • Demand A Paid For Service From The Provider ?

The company says it’s not policy to do this — yet — but they’re testing locking Yahoo Mail users out of their accounts unless they turn off ad-blocking.

[ Source : Boing Boing ]

Unified-Inbox-to-buy-cloud-solution-Smak-for-LifeModes-integrationAnyone else remember the idea of the ‘unified inbox’ ? I am talking waaaay back in the day when we ‘wanted’ voice mail, texts and emails all to appear in one place ? It never happened. In fact it is worse. We now have an explosion of message mechanisms and apps – to which we need to add the balkanization of those streams and walled gardens adding to the complexity. With that challenge we all have our own favorites which means no matter how good our own particular favorite is – we are never going to get all our friends onto the same engine – because they have theirs. (You love Skype, I love FaceTime, my brother lives in Google).

And then I thought – I wonder if these guys might solve it ?

Doubt it – certainly while the likes of Facebook insist on a walled garden approach.

So yes – we have a unified EMAIL Inbox, but we have IMs, Twitter DMs and Facebook and What’sApp, WeChat, iMessage, SMS, MMS …. and then voice …. and then video ….

Meanwhile on my Apple Mac – I used to use Adium for a single IM app – it was perfect – but I stopped that maybe 2 years ago … so what changed there ? Maybe when they added Twitter  and FB — way too many interrupts !!! And that is just what we face as individuals – the enterprise issues are orders of magnitude more complex.

Upside ? What a GREAT opportunity … for the Enterprise.

A single ‘app’ that an enterprise can use that can connect to voice, IM, Social, Message, SMS, MMS….. in a unified inbox – so if i call today, email tomorrow about the message I texted last week to ‘said enterprise’ – it is all in a threaded conversation that the enterprise’s customer contact center can use to understand the full context of MY request.

Because at the end of the day – if it really IS about the customer – then we. the people (customer is what a ‘brand’ calls us), should use the channel that is right and appropriate for them at the time they use it. And we should not have to keep repeating ourselves (I’m talking to you Comcast) .. and absolutely not be forced into using the comms center that is convenient for the enterprise.

Who’s going to hold their breath with me ?

#VRM

I belong to an email discussion group called Only Influencers - which you can join - but if email is not a major interest / passion - you can also experience some of the expertise for free here. Bear with us, it is a new space on Reddit - so as I write - just getting going. 

This post was inspired by one of the debates on that discussion thread, which I decided was one to throw out into the wider world. Special thanks to Craig Swerdloff, Loren T. McDonald, Karen Talavera and Derek Harding for the reminder and inspiration - though they might not know that they did.

I have another post similar to this topic here – also posted today. This is a link to my post over at ExpertAlumni – which is in the process of relaunching. Yet again focussed on the errors / poorly formed opinions and reporting by the folks at Business Insider.

No, I am sorry – EMail is here to stay – vastly improved, better managed, proactive and alert driven … but here to stay nevertheless.

[ Source : Why Email Is NOT Obsolete | Expert Alumni ]

It’s an old adage – but holds true through the ages and scandals.

I just read this short piece from Ken Magill. His conclusion ….

One thing is clear: The CRTC is treating minor email-marketing infractions far more harshly than it has historically treated egregious telemarketing infractions.

The piece is written from a Canadian viewpoint – but I would bet my bottom dollar that it is equally true in The good ol’ USA and ‘Blighty’.

My question is why ?

My answer is in the first line of this post.

The unsolicited telecommunications can be tracked back to a very few culprits – the telecommunication companies – who in turn pay lobbyists and influence law to their own advantages. Result – no push back. EMail – not so much. So they get hit.

Have a great day – and remember – fight back – lets put People Power back on the agenda.

  • Half or more of the paid online display advertisements that ad networks, media buyers, and ad agencies have knowingly been selling to clients over the years have never appeared in front of live human beings.
  • Agencies have been receiving kickbacks and indirect payments from ad networks under the guise of “volume discounts” for serving as the middlemen between the networks and the clients who were knowingly sold the fraudulent ad impressions.
  • Ad networks knowingly sell bot traffic to publishers and publishers knowingly buy the bot traffic because the resulting ad impressions earn both of them money—at the expense of the clients who are paying for the impressions.

It was John Wanamaker who one famously said (I paraphrase) – “Half of my advertising spend is wasted – I just don’t know which half.”

One of the promises of the digital economy was the ability to measure everything. It was going to be the advertiser’s salvation. Turns out not the case. Turns out that the systems can be gamed. Turns out that fraud is alive and well. And why ? Because again we are measuring the wrong thing. Surely advertising should be measured by the results – the increase to the bottom line if you will. But instead we are taking the easy way out and measuring what is easy. It’s just like EMail. Who cares about opens and clicks. What matters is revenue.

Only when we work out to attribute that click on that link to the resulting revenue will we be able to truly know what works and what doesn’t, with the correct attribution … and after that we can really start to see through and solve the ‘JW conundrum’.

[ Source : Samuel Scott | Moz ]

 

email-marketingWe all have a love/hate relationship with EMail. Go on. Admit it. We all want it to go away, but no matter how much we keep going on about how bad it is – we don’t disconnect. This is not to defend EMail. It does have serious problems. But if your car or phone has a problem – you fix it. You don’t just throw it away and / or stop using it. And you know that this isn’t the first time I have written about this.

Is EMail Broken was my first official post, back in August last year – even as I was getting into my stride on this blog. And then this one asking whether EMail is broken – and there is more….

I guess it started when I kept hearing the line that EMail is dead and broken – Social Media is the way. How people would say that the “First thing I do each day is ‘check my linkedIN / Facebook / Twitter”  Facebook Messages is EMail by another name. And really – SMS / MMS – more messages that use a different protocol to reach you.

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So the world is triangulating today.

A dialogue going on in one of my groups around Google – Mail and Apps – discussing whether Google is really going to be running the world's business email – and if so – in what time frame?

Then … this analysis re IBM's results from last quarter – one word summary – "Ouch"

And then … this announcement on Techcrunch …. 'Pivotal takes $105 million in funding from GE

…. the very space that IBM – according to the first link – is being threatened.

"Pivotal is building a new platform for a new era, setting the standard for Enterprise Platform- as-a-Service (PaaS). The company’s mission is to enable customers to build a new class of applications, leveraging big and fast data, doing all of this with the power of cloud independence."

All good stuff – depending on where you sit.