<a href="http://www.wunderlich.ca/biography/" target="_blank" rel="noopener noreferrer">John Wunderlich</a> wrote this and it appeared in my VRM INBOX today.
Sometimes I read stuff like this and am reminded of an episode of “Big Bang Theory” in which Sheldon, the archetypal nerd with no social skills, determines that he can make friends by following a flow chart. Marketing is not a one-to-one tool, it is a brand management and presentation tool.
Dang. I saw that Big Bang episode just the other day and it didn’t click. John nailed it. The customer journey rubbish you see on web sites and in presentations is exactly the same issue! Try it. Really try it. Continue reading