I bought Peace on Wednesday – and use it … not so surprised to read this on Thursday – but stunned to read this today.

Bottom line – Peace was the number one paid for app in the US App store for the past 36 hours – and then Marco pulled it.

Here is the essence of why I think he concluded this was what had to happen.

I still believe that ad blockers are necessary today, and I still think Ghostery is the best one, but I’ve learned over the last few crazy days that I don’t feel good making one and being the arbiter of what’s blocked.

peace1

And we shouldn’t feel guilty about this. The “implied contract” theory that we’ve agreed to view ads in exchange for free content is void because we can’t review the terms first — as soon as we follow a link, our browsers load, execute, transfer, and track everything embedded by the publisher.

Downloaded iOS9 to pad and phone – and this sweet app was installed just 10 minutes later. Go get you one – there will be no regrets.

[ Source : Marco Arment ]

Updates

September 17th

In case not – the headline of the article (found here), Why Ad-Blocking in iOS 9 Benefits Only Apple.

I run both Ghostery and uBlock – just to see what is being dumped on me by anyone.

Ad Blocking

On CheatSheet

  • uBlock – 30 requests blocked (across 4 out of 25 domains connected)
  • Ghostery found 17 trackers
  • The purple box at the bottom is the Ghostery list of those trackers – all of which have to be loaded for me to use the site.

The reason it benefits ONLY Apple is that if you got to Apple.com and run the same test – you will find Ghostery finds nothing – and uBlock a single thing, probably because Apple doesn’t need that stuff.

Oh – and neither does the end user – you and me – because it slows down our experiences and fills our machines with stuff we don’t want, and causes us to be tracked and ….

But apparently CheatSheet DOES need it (se results above).

Maybe the good news is that what will happen – is that we find a better way to credit content delivery rather than the 21st century equivalent of bloatware.

Meanwhile – Kudos to CheatSheet for calling it Content-blocking in the article – then again – why ‘Ad-blocking’ in the headline ?