I just wrote this as a comment on a post regarding Digital Transformation. Recently I keep writing very similar words over and over. So .... logging them here, so in future I can save my typing fingers. Do you agree with this approach ....<!--more-->

Strategy is “a plan of action or policy designed to achieve a major or overall aim” (I would assume a digital strategy is a subset of that) … and so to ‘avoid solving the wrong problem really well’ (to borrow from my buddy John Caswell), we need to step back and ask ourselves what the hell are we trying to do with our business anyway?

With that defined the only way you are then going to be able to implement that plan is with the people you have. So get them on board. FIRST. If they aren’t on board work out why – and act. The company is about to change – so they are about to have their cheese moved. And, as the wag would have it – if you can’t change the people – then change the people. Remember, it is likely those people that understand the processes in current use – and can provide the best road map to get from A to B. After all, you do not want that mentality that comes up with lines like “well if I was going there – I wouldn’t be starting here” …. and by now we are getting to the third leg of the stool … Technology.

In other words – any transformation – digital or otherwise – succeeds by having clarity at the outset as to what you are doing and why with an understanding of what success looks like in that ‘Future Vision’. And to get there, the three legs of the stool are People, Process and THEN Technology. (that’s why I think the words are written in that order).

            I was talking to a friend and occasional partner in the UK this morning. Just catching up on 'what's new'. He has a fledgling business that is taking off in leaps and bounds - and of course, like us all has to deal with customers. These words about one of his customers resonated .

I have spent 3 months trying to get the founder to think differently and we are still in a similar place, spending money on stuff that doesn’t work through fear of change and unwilling to spend on new things that will transform his business. I’ve even gone as far as telling him that if he doesn’t start to realise that he is getting in his own way, he won’t have a company in 2017.

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            <p style="text-align: center;"><a href="http://beyondbridges.net/wp-content/uploads/2015/05/Managing-complex-change.jpeg"><img class="aligncenter size-full wp-image-3720" src="http://beyondbridges.net/wp-content/uploads/2015/05/Managing-complex-change.jpeg" alt="Managing complex change" width="423" height="281" /></a></p>

I posted this to twitter and linkedIN yesterday – it seemed to resonate.

Another version – with supporting article is here. Which includes a better image, but not better clarity .. IMHO. There are other examples where the word ‘Resistance’ is replaced with ‘Gradual Change’. I think ‘Resistance’ is the right word. I need to find the RIGHT diagram – which I think is still the top one.