<a href="http://beyondbridges.net/wp-content/uploads/2012/05/Continuous_Improvement_Icon.gif"><img class="alignleft size-thumbnail wp-image-1006" src="http://beyondbridges.net/wp-content/uploads/2012/05/Continuous_Improvement_Icon-150x150.gif" alt="Continuous_Improvement_Icon" width="150" height="150" /></a>... an ever growing number of them ....

Someone once described Innovation as the practical application of Creativity. I am not sure that this is the only definition, but for me it resonates. A good friend of mine ( wrote a book) that discussed the nature of innovation. He unearthed several different classes of innovation that may or may not be appropriate to an organization. Creativity they say is going to be our salvation. Creativity – they say – is going to save America – save the Western World – Save Capitalism – Save the World. It’s a big ask. Why – because Creativity – even of itself does nothing.

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            If you are tracking, you will know that I have been talking about Customer Effective Demand Networks for a while. <a href="http://beyondbridges.net/2013/03/ibm-ceo-the-social-network-will-drive-value-but-theres-more/" target="_blank" rel="noopener noreferrer"><u>A long while actually</u>.</a> More recently I have been <a href="http://beyondbridges.net/2015/02/system-record/" target="_blank" rel="noopener noreferrer">writing about VRM</a>. That is 'Vendor Relationship Management', the flip side of CRM.

The CEDN aspect gets shortened to something that a lot of people call ‘Customer Centricity’, which as a result has become a platitude, a set of meaningless words. (¹)

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            <a href="http://beyondbridges.net/wp-content/uploads/2015/02/images.jpeg"><img class="alignleft size-thumbnail wp-image-3361" src="http://beyondbridges.net/wp-content/uploads/2015/02/images-150x150.jpeg" alt="images" width="150" height="150" /></a>For the longest time I used <strong>"I am my own system of record"</strong> as part of my email signature. It came out from my position that the concept that an organization - ANY organization - that was trying to build a realistic picture of who I was - so that they can better sell to me was essentially flawed. It is impossible. (I will write more about that sometime - but I think if you think about it - it is perfectly obvious.) Nobody knows more about me that me. Repeat for the other 7 billion and counting people on the earth.

Delighted now to see that The Berkman Center for Internet and Society @ Harvard University concurs.

In this Wiki article on ‘Project VRM’, I was pleased to see these principle called out ,,,

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