<p style="text-align: center;"><strong>First published on Beyond Bridges on February 5th, 2016.</strong></p>
Updated February 23rd, 2016
More on 'Uber's Atomic Meltdown'
In general, it is not a great idea to put the brand of a company valued in the tens of billions of dollars in the hands of people who readily admit they don’t know what their own intentions are.
(To remind you they are talking about Travis ….
Kalanick is not a designer. He’s an engineer by training and an entrepreneur by nature. Yet he refused to entrust the rebranding process to someone else…he studied up on concepts ranging from kerning to color palettes. “I didn’t know any of this stuff,” says Kalanick. “I just knew it was important, and so I wanted it to be good.”
I knooooow – you just read a couple of books and you are good to go – who needs training, experience, capability … or the bill for that matter !
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