<p class="p1"><img class="alignnone size-full wp-image-6977" src="http://beyondbridges.net/wp-content/uploads/2016/04/ce6r45cuaaahylssss.jpg" alt="ce6r45cuaaahylssss" width="2148" height="861" />It’s April Fools Day <strong>AND</strong> Apple’s Birthday. In fact they are '40 today', so in celebration they have raised the Jolly Roger at Infinite Loop.[ <a href="http://9to5mac.com/2016/04/01/apple-hangs-pirate-flag-over-infinite-loop-on-its-40th-birthday-2/" target="_blank" rel="noopener noreferrer">Thanks to 9-5 Mac</a> ].</p>
For my part it seemed pertinent to highlight to share some of the highlights of how Apple (the company that nobody understands)have consistently made fools of us all. In no particular order … Continue reading →
In Apple’s first 40 years it shipped 1,591,092,250 computers. This shipment total is higher than any other computer company in its first 40 years. Actually there are no other PC makers that are 40 years old.
I recently posted <a href="https://www.washingtonpost.com/news/innovations/wp/2016/02/16/if-you-hate-telemarketers-youll-love-this-robot-designed-to-waste-their-time/" target="_blank" rel="noopener noreferrer">this link</a> to a group I belong to. It is about a robot that calls telemarketers and wastes their time. Until then, I had never heard of Jim Florentine, who is "human and wicked" ... so much harder to scale - but well worth a couple of click throughs. Five of them in all. Thanks <a href="https://cyber.law.harvard.edu/people/dsearls" target="_blank" rel="noopener noreferrer">'Doc'</a>.
In general, it is not a great idea to put the brand of a company valued in the tens of billions of dollars in the hands of people who readily admit they don’t know what their own intentions are.
(To remind you they are talking about Travis ….
Kalanick is not a designer. He’s an engineer by training and an entrepreneur by nature. Yet he refused to entrust the rebranding process to someone else…he studied up on concepts ranging from kerning to color palettes. “I didn’t know any of this stuff,” says Kalanick. “I just knew it was important, and so I wanted it to be good.”
I knooooow – you just read a couple of books and you are good to go – who needs training, experience, capability … or the bill for that matter !
<blockquote>My piece was not biased and I fear you misunderstand our business model. It is my editors’ steadfast refusal to consider the impact of stories on advertisers that makes us the decent newspaper we are. It is why I want to go on working here. It is why the FT goes on paying me.</blockquote>
An open letter to Henry Gomez, head of marketing and communications at Hewlett Packard Enterprise – in response to his rather ‘threatening’ letter to FT journalist Lucy Kellaway. Right On.
<blockquote>Lord Hall will give a speech before Easter in which he will unveil proposals to axe the corporation’s existing channel-based structures, fundamentally reshaping the organisation into content and audience-led divisions.</blockquote>
Years and forever ago, when I was at Group Partners we worked with The Beeb on ‘future thinking’. Somehow we could never get them to move off the starting line – always discussion, never action. This news is awesome. A venerable institution re-inventing itself for the future, not shaping itself around ‘product’ – but rather ‘customer’. Excellent news.
Meanwhile, I do think that The BBC (along with the Guardian) have demonstrated real leadership in how ‘old brands’ can wrap their arms around the changing technical landscape. If only the independent had done that.