<p class="p1"><img class="alignnone size-full wp-image-6977" src="http://beyondbridges.net/wp-content/uploads/2016/04/ce6r45cuaaahylssss.jpg" alt="ce6r45cuaaahylssss" width="2148" height="861" />It’s April Fools Day <strong>AND</strong> Apple’s Birthday. In fact they are '40 today', so in celebration they have raised the Jolly Roger at Infinite Loop.[ <a href="http://9to5mac.com/2016/04/01/apple-hangs-pirate-flag-over-infinite-loop-on-its-40th-birthday-2/" target="_blank" rel="noopener noreferrer">Thanks to 9-5 Mac</a> ].</p>

For my part it seemed pertinent  to highlight to share some of the highlights of how Apple (the company that nobody understands)  have consistently made fools of us all. In no particular order … Continue reading

            <img class="alignnone size-full" src="http://beyondbridges.net/wp-content/uploads/2016/03/Screen-Shot-2016-03-28-at-11.36.56-AM-620x450.png" alt="" />

In Apple’s first 40 years it shipped 1,591,092,250 computers[1]. This shipment total is higher than any other computer company in its first 40 years. Actually there are no other PC makers that are 40 years old.

[ Source : Horace Dediu ]

            Perhaps the most overused word in technology today. No - you can't just start calling your app or web site a platform ... that is <strong>NOT</strong> what a platform is.

But – if you get it right – and you are in the tech business – a platform is what you should be building. Should, because the chances are that you haven’t built it already. Trust me.

Why ? Because when Marc Andreesen said that software is eating the world – he might have meant platforms.

            <blockquote>The real juggernaut of change today is not technology alone. It's the explosively scalable processes and monetized learning of orchestrated networks.</blockquote>

I first wrote about Sanjeet a couple of years ago – and recommended you buy his book last year. Nothing has changed – except now his work is beginning to move into the mainstream.

The Next Big Thing Might Be Missed If We Aren’t Careful …

[ Source : Forbes ]

            I recently posted <a href="https://www.washingtonpost.com/news/innovations/wp/2016/02/16/if-you-hate-telemarketers-youll-love-this-robot-designed-to-waste-their-time/" target="_blank" rel="noopener noreferrer">this link</a> to a group I belong to. It is about a robot that calls telemarketers and wastes their time. Until then, I had never heard of Jim Florentine, who is "human and wicked" ... so much harder to scale - but well worth a couple of click throughs. Five of them in all. Thanks <a href="https://cyber.law.harvard.edu/people/dsearls" target="_blank" rel="noopener noreferrer">'Doc'</a>.


            <p style="text-align: center;"><strong>First published on Beyond Bridges on February 5th, 2016.</strong></p>
Updated February 23rd, 2016
More on 'Uber's Atomic Meltdown'

In general, it is not a great idea to put the brand of a company valued in the tens of billions of dollars in the hands of people who readily admit they don’t know what their own intentions are.

(To remind you they are talking about Travis ….

Kalanick is not a designer. He’s an engineer by training and an entrepreneur by nature. Yet he refused to entrust the rebranding process to someone else…he studied up on concepts ranging from kerning to color palettes. “I didn’t know any of this stuff,” says Kalanick. “I just knew it was important, and so I wanted it to be good.”

I knooooow – you just read a couple of books and you are good to go – who needs training, experience, capability … or the bill for that matter !

The Original Piece Follows

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            <blockquote>My piece was not biased and I fear you misunderstand our business model. It is my editors’ steadfast refusal to consider the impact of stories on advertisers that makes us the decent newspaper we are. It is why I want to go on working here. It is why the FT goes on paying me.</blockquote>

An open letter to Henry Gomez, head of marketing and communications at Hewlett Packard Enterprise – in response to his rather ‘threatening’ letter to FT journalist Lucy Kellaway. Right On.

[ Source : Financial Times ]

            <blockquote>Lord Hall will give a speech before Easter in which he will unveil proposals to axe the corporation’s existing channel-based structures, fundamentally reshaping the organisation into content and audience-led divisions.</blockquote>

[ Source : The Telegraph via The Loop ]

Years and forever ago, when I was at Group Partners we worked with The Beeb on ‘future thinking’. Somehow we could never get them to move off the starting line – always discussion, never action. This news is awesome. A venerable institution re-inventing itself for the future, not shaping itself around ‘product’ – but rather ‘customer’. Excellent news.

Meanwhile, I do think that The BBC (along with the Guardian) have demonstrated real leadership in how ‘old brands’ can wrap their arms around the changing technical landscape. If only the independent had done that.