I was talking to a friend and occasional partner in the UK this morning. Just catching up on ‘what’s new’. He has a fledgling business that is taking off in leaps and bounds – and of course, like us all has to deal with customers. These words about one of his customers resonated .
I have spent 3 months trying to get the founder to think differently and we are still in a similar place, spending money on stuff that doesn’t work through fear of change and unwilling to spend on new things that will transform his business. I’ve even gone as far as telling him that if he doesn’t start to realise that he is getting in his own way, he won’t have a company in 2017.
This excellent piece (of course) by Brian Solis just caught my eye. Enjoy. (“No company is too big to fail or too small to succeed.” resonated with me – how about you.)
10 movements to review for opportunities
1. Social Networks from Facebook to Twitter to Google+ and how they%u2019re connecting to influencers and businesses (note: pay attention to nicheworks as well such as Path and Instagram.)
2. Geolocation check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts
3. Crowdsourced discounts and deals including Groupon and LivingSocial and what’s valued and why
4. Social commerce services like Shopkick and Armadealo and how they create personalized experiences that are worth sharing
5. Referral based solutions like Yelp, Service Magic (now HomeAdvisor), and Angie%u2019s List to make informed decisions and how shared experiences can improve your business, products, and services
6. Gamification platforms such as Badgeville and Fangager, and why rewarding engagement improves commerce and loyalty
7. How your consumers using mobile devices today and what apps they’re installing. Also, how they’re comparing options, reviewing experiences and making decisions while mobile?
8. The online presence your business produces across a variety of platforms such as tablets, smartphones, laptops and desktops. You must realize how consumers are experiencing the online presences you create and whether or not they deliver a holistic and optimized experience for each platform.
9. The consumer clickpath based on the platform consumers are using. Are you steering experiences based on the expectations of your customers? And are you taking into consideration the device or network where the clickpath begins and ends? Are you integrating Facebook F-commerce and m-commerce into the journey?
10. The expectations of connected consumers, what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing.