Buried in the pie chart above is an additional figure … Music – total spend £25,507 (yes – pounds – this was an English movie) … but that means just 3% of the total budget was given over to the music – whatever it was, musicians, producer, music supervisor …. that is not a lot.
When you spend 100 million on a movie, 3% still leaves you with 3 million to find some decent music to play. But as costs for movies continue to fall, the eternal dilemma of paying the artist emerges. If you only have $40,000 dollars – some of which will include the admin and management – which will get paid first – the pie declines close to zero.
That is why I get excited by sites like Music Supervisor DOT com – who’s goal in life is to bridge the ever widening gap in properly resourcing films in the future and connecting movie makers and the music supervisors with great untapped music resources.
When offered a solution that would positively affect their company in the next 12 months – but could impact their results in the next 3 – 80% of CEOs in large US corporations said they would not go ahead.
… funny – Paul Polman must read the same stuff – see below – though he remembers 75%) … still either number is fundamentally depressing. (I will ‘re-find’ that quote and post it when I do !
Yesterday, I posted this piece about long term thinking in a short term economy. Of course the problem is driven by the quarterly financial reporting that IS the US business world. Everyone plays the game – with one very interesting and notable exception that I heard about yesterday …. Unilever – who have “putting an end to quarterly reporting and (are) changing the company’s compensation system accordingly.”
In case you missed it … Techcrunch Interviews LuLu Founder – Bob Young – he of Red Hat fame – and though he doesn’t exactly say “Self Publishing Isn’t The Future” – why would he – there is no doubt that when he founded LuLu 11 years ago – there were a lot of ‘nay sayers’ who wrote it off as just that.
Of course – that would be EXACTLY those people who are today suffering at the hands of the self publishing industry ….. don’t forget – Amazon is a major player in that space as well – not to mention Apple – that continues its own march to that drum.
Somewhere in the Ted Talks is a great piece on the best and the brightest wasting their energy on working out how to make people click more – and not actually solving REAL problems. It is amazing how little you read is really about GREAT innovations. Sure it is happening – we just dont read too much about it – as we get caught up in multi billion dollar valuations of the next picture app.
I saw this a couple of weeks ago – but as you might have observed – not too much time to be posting just recently !!
The cool thing is how absolutely spectacular it was to to read the headline – “The Social Network Will Drive Value”. Of course it will, we all believe that – right? Some of us can even prove it. But, no, why I am excited is to read the complete article and tucked away in here second of three points is …. well let me explain.
Forever and a month ago I met a great guy – Nick Coutts. Ex IBM, Ex Ogilvy (WPP) and now part of our team at Expert Alumni.
When Nick and I first met he spoke of – now focus for a minute …
“The global shift from the producer efficient supply chain to customer effective demand network is accelerating.”
It’s a bit of a mouthful – but it breaks down nicely. The point that is very much of Nick’s message that he has been drumming home for years (goodness – I was working with him on it 7 years ago at least), is one that describes why I do what I do. The efficiencies of supply chains are getting tighter and tighter every day – because that is where the focus of business effort has been.
Sure – we have had software focussed on ‘the customer’ – but the fact is that the thinking in that space is still around applying manufacturing processes to customer relationships. #FAIL
Nick’s work (and remember – his thinking predates even ‘The’ Facebook, LinkedIN and Twitter – by years ), centred on the idea that the new world was about networks, empowerment of the individual, and that this is where we should be looking for efficacy in business. And I know lots of people mouth those words – but their actions just do not support them.
So – to read point number two from Ginny Rometty’s talk at the Council of Foreign Relations … well – music to my ears ::
“The social network will be the new production line in a company,” Rometty predicted. The primary benefit of new social platforms, she said, is that today’s knowledge workers have access to each other. In the near future, she believes “your value will not be what you know, but what you share.”
This social sharing shift will change the way businesses hire, who they hire and how they compensate workers, said Rometty. Employees will be rated by bosses, colleagues and even customers on the value of the information they create, she said, which could impact compensation. A one-star rating would result in a one-star compensation range, just as a five-star rating would ensure five-star compensation. Like data analytics, more and varied input on each employee’s performance may create more objective pay models.
“The average B2B buyer is 57% through a typical purchase decision before engaging with a sales person.”
“12% is as much of your customer’s total mindshare you can expect to get as a supplier across the entire B2B purchase path.”
Both these statistics (and/or very similar) are emerging from a number of different sales research organizations and most recently were written about in Forbes. In fact Forbes/ CMO Network extrapolated the first point to write:
“More accurately, 57 percent of the sales process just disappeared.”
My partners at Reality Works have understood this trend for sometime and has been working with large and medium sized sales organizations to attack this and other challenges the modern enterprise faces. We have delivered over 450 other successful client engagements.
We Identify and understand best practice data around customer engagement and work to customize to suit your business
We deliver solutions that range from core telesales operation, through to customer facing integrated solutions
… and would you like to guest blog on Beyond Bridges ?
“Ideally when you first start blogging, you’ll want to interact with the readers and those who leave behind comments as much as possible. But starting out usually means starting from the ground up and seldom does that ground include instant interaction immediately. Begin looking into having partners with your business and established writers offer up some guest blog posts to your site. It’s a great way for these writers to share their story and bring in a readership that might not have stopped by to your site before. And vice versa on this one – offer to write a blog post for their company blog too!”
‘If you can measure it, someone will, and that somebody should be you.’
— Chris Dancy
Kind of up there with ‘commoditize your business before it is commoditized for you.’ Great article from Klint Finley in Wired about how technology is essentially ‘time tracking’ pretty much ANY body in the work force.
My worry is that it will rapidy get reduced to tracking – again – time – which as you know from earlier posts is a flawed concept IMHO. I am a great believer in paying for value. Of course measuring the value – that is a different question – but once more I worry that we are rushing to solving the challenge of the low hanging fruit and avoiding solving the bigger, more interesting and certainly more complex problem of monetizing value.
“That’s just one of the many ways that employers are using technology to track employee productivity. Call centers have long used metrics such as call time to rank employees, and gamification software may take it to new levels. Darpa wants to track soldiers’ health. Apparently, IBM has a tool for detecting disgruntled employees. And Salesforce.com CEO Marc Benioff has boasted of a “Chatterlytics” system for ranking employees on their use of the company’s internal social network.”