Spotted this in my feeds today …

You can find the original here – along with the associated article by ‘Chief Martech’ Scott Brinker. Anyone spot the problem?

Before reading on - Scott's excellent piece about Amazon's acquisiton of Wholefoods is not what this article is about. Though I will probably extend that on another occasion. No, rather it is the thinking behind the model that he uses to support his case.

Answer … every level in the stack has software associated with the role except ‘we the people’ – or ‘consumer’ as the chart would have it.
As usual, I am in general accord with Scott’s writing and thinking. Continue reading