“A new model is to put users of the internet in control of their own data. Let them decide who they trade it with and for what reward,” says StJohn Deakins, chief executive of CitizenMe, a group helping consumers take control of their own data and monetise it.
So it is clear which side Yahoo is on. From their business POV it makes total sense. I wonder if Google will follow suit? And when they do, what the free users of those services will do in turn.
- Move ?
- Accept It ?
- Demand A Paid For Service From The Provider ?
The company says it’s not policy to do this — yet — but they’re testing locking Yahoo Mail users out of their accounts unless they turn off ad-blocking.
While the sound can’t be heard by the human ear, nearby tablets and smartphones can detect it. When they do, browser cookies can now pair a single user to multiple devices and keep track of what TV commercials the person sees, how long the person watches the ads, and whether the person acts on the ads by doing a Web search or buying a product.
.. “and the ad industry wonders why we hate them” … (not my original quote – but definitely my sentiment – the words of Shawn King @ The Loop.
Ad blocker users have deliberately said no to seeing ads. But some marketers are trying to target them anyway.
Bottom line – Peace was the number one paid for app in the US App store for the past 36 hours – and then Marco pulled it.
Here is the essence of why I think he concluded this was what had to happen.
I still believe that ad blockers are necessary today, and I still think Ghostery is the best one, but I’ve learned over the last few crazy days that I don’t feel good making one and being the arbiter of what’s blocked.
And we shouldn’t feel guilty about this. The “implied contract” theory that we’ve agreed to view ads in exchange for free content is void because we can’t review the terms first — as soon as we follow a link, our browsers load, execute, transfer, and track everything embedded by the publisher.
Downloaded iOS9 to pad and phone – and this sweet app was installed just 10 minutes later. Go get you one – there will be no regrets.
- A full list of content blockers – that will continue to be updated
- Peace is now the number one paid for app on the App Store
In case not – the headline of the article (found here), Why Ad-Blocking in iOS 9 Benefits Only Apple.
I run both Ghostery and uBlock – just to see what is being dumped on me by anyone.
- uBlock – 30 requests blocked (across 4 out of 25 domains connected)
- Ghostery found 17 trackers
- The purple box at the bottom is the Ghostery list of those trackers – all of which have to be loaded for me to use the site.
The reason it benefits ONLY Apple is that if you got to Apple.com and run the same test – you will find Ghostery finds nothing – and uBlock a single thing, probably because Apple doesn’t need that stuff.
Oh – and neither does the end user – you and me – because it slows down our experiences and fills our machines with stuff we don’t want, and causes us to be tracked and ….
But apparently CheatSheet DOES need it (se results above).
Maybe the good news is that what will happen – is that we find a better way to credit content delivery rather than the 21st century equivalent of bloatware.
Meanwhile – Kudos to CheatSheet for calling it Content-blocking in the article – then again – why ‘Ad-blocking’ in the headline ?
More reasons to be excited by iOS9 …
iOS 9 comes with a new feature called ‘content blockers’ which allow developers to build apps for blocking advertisements.
More important, for our purposes, is that it’s VRM technology. It gives us a tool for personal agency. We can say no to stuff we don’t want.
[ Source : Doc Searls ]