It’s a scam that needs to be rejected

Somewhere a while back I wrote a post (or maybe it was a comment when someone else was rambling on about ‘content’), that went something like …

“book, novel, short story, article, white paper, promotional piece, advert, painting, sculpture, song, opera, photograph 1 … please … anything … anything but ‘content’

Why?

Because as long as ‘we the creators’ fall into the trap of using ‘their’ words to describe our work, our soul, our passion, our beliefs as ‘content’, then our work will continue to be viewed as ’free – to – cheap – to – low – cost’, as ‘homogenized, non differentiated, interchangeable fodder’.

.. and if that is the case, then the resultant payment for your art will continue to race to the bottom. It is not in our interests to allow that , so why allow their interests to define how we think?

Content is a horrible, generic, cheap, anything will do kind of word. Which is why ‘content has no value. It is in the best interests of buyers of our sweat, labour, thought and time to keep price down. But our costs are not kept down. So our earnings suffer. And they are suffering badly.

It isn’t in the interests of buyers to change their behavior and vocabulary. So we should. Starting now.

Bottom line – artists are never content. They are always striving to improve. So why be content with content. Call it like it is …. you do so everywhere else!

I just discovered this snippet and wanted to capture it properly in my newly emerging archive of ‘words wot I writ’ (sic)

Cancer – and my name is Larry

… sad to say, these are real words. Real lyrics. Well, real enough to have hit Top of The Pops in the UK! It goes on … verse by painful verse.

Aquarius and my name is Ralph
….
Libra and my name is Charles
….
Leo and my name is Paul
….
Cancer and my name is Larry

For the longest time I have argued that despite the continued insistence of many that ‘Millennials are different’ – as are ‘GenX, Boomers, GenY et al … they are not.

In fact my usual reply is ‘poppycock’ and even wrote ‘Generational Categorization Akin To Astrology’ a few years ago to express the frustration.

Needless to say, it changed nothing, and I still read about people who are positioned as ‘millennial experts’, and companies continue to target people by their ‘age category’. It is flawed thinking.

So when Stowe Boyd’s newsletter arrived over the weekend 1, it caught my eye, because he referenced researchers (at PWC no less) reporting that;

the real surprise: Non-millennial employees wanted exactly the same thing.

Seriously – the only surprise to me is that PWC makes a living out of this. The assumption of differences because of age is flawed band-wagon ‘thinking’. And yes thinking is specifically in ‘quotes’.

People are people. I know 20-year-olds that behave like 60-year-olds and 80-year-olds that think like 30-year-olds. And that is just the start.

Put People First … truly try to understand people.

As I wrote in the excerpt for this post …. please stop talking about, categorizing and yes – judging people based on their age – and I do mean judging. It is absolute nonsense and yet we continue to talk and think and communicate in this shorthand because it suits lazy people in corporate marketing departments as they attempt to build personas that purportedly understand us so they can better target their ‘content’. And yes it is – just content. Homogenized, bland, insipid content that drives people along their customer journeys and through their engagement funnels.

Question … If we object to the factory farming of animals as part of our food chain …

… why on earth do we put up with it when exactly the same thinking is applied to ourselves?

Stop with it already.

Sharing The Words Of @DSearls

I was only a year old when Gandhi was shot, so I don’t remember that one; but I was involved in both the civil rights and antiwar movements in North Carolina when Martin Luther King was gunned down in June 1968, and Bobby Kennedy a few days later.

I cannot overstate the senses of grief, despair and hopelessness that followed those two assassinations. (And of Malcolm X three years earlier. And again when Nixon got elected a few months later in ’68.)

Two things were clear to me at the time: that violence won, and that the civil rights and antiwar movements were set back decades by those events.

Doc Searls

Read It All Here.

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‘Uber’ is just one of the five topics that caught my eyes and ears this past week that I wanted to share with you. Enjoy.


BB-Highlight-04Excuses

Steinbeck uses the old ‘Dog ate my homework’ line …

I don’t know whether I told you. My setter pup, left alone one night, made confetti of about half of my [manuscript] book. Two months work to do over again. It sets me back. There was no other draft. I was pretty mad but the poor little fellow may have been acting critically. I didn’t want to ruin a good dog for a ms. I’m not sure is good at all. He only got an ordinary spanking with his punishment flyswatter. But there’s the work to do over from the start.


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Really About People

I believe in the newly emerging Future of Work – but I believe it should be right for the people. Uber – and others – seem to be manipulating loopholes and law to suit their purposes. They fit into the category of Jeremy Heiman’s New Power Model – with Old Power Values.

The California Labor Commission ruled against Uber based on a decision from 1991, when taxi drivers had sued to be considered employees of a taxi company. Back then, the Commission ruled that the drivers were definitely employees, because “their work is the basis for [the cab company’s] business.” The same is true of Uber drivers today, the Commission said, so the driver who sued is indeed an employee.

Uber Decision Underlines Tough Questions Coming on Corporate Culture.

[ Source : Compliance Week ]