I like Scott Galloway, when he sticks to what he knows.

On brand, he knows a lot. And he is all about brand. So much so that he of all people should know what it means to stick to your brand. He didn’t. Not on this occasion.

This was his podcast on the 23rd of this month. The caption reads :

Why is Apple a loser? L2 Founder and NYU Stern Professor Scott Galloway calls Tim Cook’s concern about consumers’ privacy disingenuous.

I am not going to waste my time rekeying what he said. It’s not worth my time. Its not even worth my time to relisten to what he said. He is wrong. He is not just wrong because I disagree with him, he is wrong because of the massive over simplification he is making about the situation. He also weakens his argument by introduces a totally unconnected piece of crap at the end of the piece (but that is a different story.)

I heard it and was going to ignore it, but then two days later he produced this …

https://www.l2inc.com/scott-galloway-on-apple-vs-fbi-sorry-not-sorry/2016/blog

Turn out that his listeners – at a ratio of 10 to 1 agreed with me. And so, he responded. Don’t worry. It’s just more rambling, ill-informed, spurious crap.

I will go back to listening to him when he gets back to brand, or learns about the issues he rambles on about.

Meanwhile – some thoughts on why he is wrong (just from this site you are on now!)

Pandora |
Our Security … Ours |
What Moral Authority |
Why This Argument Is Important |

 

And Found In Illustration

It’s an uphill battle because the two sides are often speaking different languages. Impressions, amplification, reach, true reach, audience, fans, followers and engagement are not as clearly defined to everyone as they may be to those of you reading this paper. It’s like having dinner with a bunch of people in the health care industry who are talking HCAHPS, HIPAA requirements and ACOs — the details are lost in translation, and if you were asked to remember what you heard the next day, you’d be S.O.L.

Lost In Translation

The source of the quote above doesn’t matter. what matters is over and over again how we fail to understand who we are talking to and how they are observing.

There is no point broadcasting if there is nobody receiving.