At least when it comes to the numbers.

Another post that arises as a result of me catching up on my writing backlog. For reference, have this in your mind as you read the rest of the post. Back at the end of last year, I listened to a reporter breathlessly describing how cyber Monday will break all records 1 – with the expectation that $6 billion of revenue will result from this single event. Note – that is across ALL retailers in the US. I was reminded of these words that I wrote in November 2017, to a small group I belong to.

Alibaba raked in over $8 billion in sales in the first hour of its made-up marketing holiday, “Singles Day”. with a 24 hour total of $17.8 Billion … and that was 2016 – numbers for 2017 are around $23 billion … prime day in 2017 hit $1 billion … and Black Friday this year accounted for $5 billion – including $2 billion through mobile … in other words total sales in the USA for prime day, Black Friday and Cyber Monday across ALL stores in the country amounted to slightly more than 50% of what a single company achieved in China over a single day celebrating an ‘invented’ holiday (the very one, in fact, that gave Amazon the idea for Prime Day to begin with! OK – China’s population is 4 times that of the US, but still – now we begin to understand where the money is.

It’s a scam that needs to be rejected

Somewhere a while back I wrote a post (or maybe it was a comment when someone else was rambling on about ‘content’), that went something like …

“book, novel, short story, article, white paper, promotional piece, advert, painting, sculpture, song, opera, photograph 1 … please … anything … anything but ‘content’

Why?

Because as long as ‘we the creators’ fall into the trap of using ‘their’ words to describe our work, our soul, our passion, our beliefs as ‘content’, then our work will continue to be viewed as ’free – to – cheap – to – low – cost’, as ‘homogenized, non differentiated, interchangeable fodder’.

.. and if that is the case, then the resultant payment for your art will continue to race to the bottom. It is not in our interests to allow that , so why allow their interests to define how we think?

Content is a horrible, generic, cheap, anything will do kind of word. Which is why ‘content has no value. It is in the best interests of buyers of our sweat, labour, thought and time to keep price down. But our costs are not kept down. So our earnings suffer. And they are suffering badly.

It isn’t in the interests of buyers to change their behavior and vocabulary. So we should. Starting now.

Bottom line – artists are never content. They are always striving to improve. So why be content with content. Call it like it is …. you do so everywhere else!

I just discovered this snippet and wanted to capture it properly in my newly emerging archive of ‘words wot I writ’ (sic)