They Really Are Important!

Nice article I stumbled across in Forbes I have taken the opening of each of the points made by the author Martin Zwilling, and then provided a click through to read it all in his words. Enjoy.

Sales revenue.

Sales is simply defined as income from customer purchases of goods and services, minus the cost associated with things like returned or undeliverable merchandise. Of course, everyone is happy when the numbers keep going up, but the data needs to be mined constantly for ….. READ MORE

Customer loyalty and retention.

Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. You build customer loyalty by treating people how they want to be treated … READ MORE Continue reading