I read ‘8 Mistakes That Immediately Make You Look Like a Social Media Newbie’ today. (Don’t worry – I have removed all the usual UTM tracking crap.)
My eye caught number 4 in particular:
4. A lopsided follower/following ratio.
If you’re a brand or an influencer, it doesn’t look good when you’re following ten times more people than are following you back.
While numbers aren’t everything, remember that it’s human nature for people to always look for shortcuts. One of those shortcuts is social proofing: Seeing a person who has 20,000 followers and is following only 200 indicates they must have something of value to share with their audience.
… and equally – following 2000, with 12 followers suggests I should just ignore them … which in turn reminded me that for the longest time I have been waiting for this twitter enhancement … the ‘TFF Ratio’ has been talked about for nearlt as long as twitter has been around … so here’s the question …
Why doesn’t twitter allow me to filter and shape my stream ‘on the fly’ based on these kinds of ratios, for example
If I have 20,000 followers – and I am following 200 people – my follower/following (TTF) ratio is 200
If I have 20 followers – and I am following 2000 people – my follower/following (TTF) ratio is 0.01
I find a really interesting tweet that has over 1,000 comments. I don’t have time to wade through it all, so I scroll through the first 10 inconsequential tweets and go – ‘oh well’ – and move on.
BUT – imagine if I could filter all those comments based on a TTF Ratio of greater than (say) 50 – and I only get to see comments from those people – and a ratio that is decided by me.
There is are two additional enhancements that would help further.
- Let me to factor in the actual number of followers – why bother with a TTF of 10 if the use is followed by 10 – and only follows 1.
- Number of tweets – but let’s start somewhere.
How hard could it be?