elon-muskI wrote the piece at the bottom of this post on May 13th of this year (ok – since the FOURTH article was written before Christmas of last year – I admit it – I am catching up. I stumbled on My post this morning, for another reason, and thought I would link to the rest of the articles.

Part Two – How Tesla Will Change The World

Part Three – How (and Why) SpaceX Will Colonize Mars

Part Four – The Cook and the Chef: Musk’s Secret Sauce

Great Reads.


Elon Musk, the ‘world’s raddest man’ will become a series of articles by Tim Urban. I really liked how he opened his piece – which drew me more completely into the full story.

This particular quote made me stand back and slowly drop my jaw. I mean, we all kind of know this, but summarized in this way, you get a sense as to why he is the absolute antithesis of Travis.

+ In 2002, before the sale of PayPal even went through, Musk started voraciously reading about rocket technology, and later that year, with $100 million, he started one of the most unthinkable and ill-advised ventures of all time: a rocket company called SpaceX.
+ Then, in 2004, as that “project” was just getting going, Musk decided to multi-task by launching the second-most unthinkable and ill-advised venture of all time: an electric car company called Tesla.
+ And since why the fuck not, a couple years later, in 2006, he threw in $10 million to found, with his cousins, another company, called SolarCity.

This century’s Edison ?