Doc Searls – spiritual leader of the VRM movement pointed to us today at the what is VRM about page. It works for me – word-smithing aside. This quote caught my eye.
The Industrial Revolution gave companies scale: single ways of dealing with with many people at once. Mass manufacturing, mass distribution, mass marketing and mass media are all examples of corporate scale at work.
The Internet Revolution gives people scale, though not all at once. After all, the Internet we have today (the one that supports all forms of data traffic, including the commercial kind) was only born on April 30, 1995, when the NSFNet (one of the backbone networks within the Internet, and the last to forbid commercial traffic) was decommissioned. The future since then has not been evenly distributed.
I have long held that we are on the cusp of the end of the era of the industrialization of everything. Just one example.
Said it then – saying it again …
Just as we are discovering that industrializing our food chain was maybe not the best idea or that applying manufacturing processes to our children’s education – was ill conceived ….