Elon Musk 2016 … (my bold)

The first master plan that I wrote 10 years ago is now in the final stages of completion. It wasn’t all that complicated and basically consisted of:

  1. Create a low volume car, which would necessarily be expensive
  2. Use that money to develop a medium volume car at a lower price
  3. Use that money to create an affordable, high volume car
  4. Provide solar power. No kidding, this has literally been on our website for 10 years.

That link is his post from August 2nd 2006.

Once more I am struck by the continual re-arranging of perfectly good English vocabulary in America.

Seems that David Cameron hummed a short tune as he entered 10 Downing Street after a short announcement concerning Theresa May.

NPR duly reported it and the flurry of musical nerdery – all over the world apparently. But it was this that caught my eye.

Britishism alert: Ross uses the word “crotchet” for “quarter note.”

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John Wunderlich wrote this and it appeared in my VRM INBOX today.

Sometimes I read stuff like this and am reminded of an episode of “Big Bang Theory” in which Sheldon, the archetypal nerd with no social skills, determines that he can make friends by following a flow chart. Marketing is not a one-to-one tool, it is a brand management and presentation tool.

Dang. I saw that Big Bang episode just the other day and it didn’t click. John nailed it. The customer journey rubbish you see on web sites and in presentations is exactly the same issue! Try it. Really try it. Continue reading

… it’s just that they don’t actually say that.

But first, what prompted me to write this post was this New York Times article highlighting something which I consider to be a real problem.

  • An app that lets us brew our coffee from anywhere.
  • An app to locate rentable driveways for parking.
  • A “smart” button and zipper that alerts you if your fly is down.

… three of my favorites from the list.

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