This particular stream of thought is transitioning to bigger thought pieces. If you are interested in those pithy one liners that used to hang around in this space - they are sitting in a new place - <a href="" target="_blank" rel="noopener noreferrer">my river</a>, which I do actually <a href="">keep embedded on Beyond Bridges here</a>.        

            <strong>Elon Musk 2016 ... (my bold)</strong>

The first master plan that I wrote 10 years ago is now in the final stages of completion. It wasn’t all that complicated and basically consisted of:

  1. Create a low volume car, which would necessarily be expensive
  2. Use that money to develop a medium volume car at a lower price
  3. Use that money to create an affordable, high volume car
  4. Provide solar power. No kidding, this has literally been on our website for 10 years.

That link is his post from August 2nd 2006.

            Once more I am struck by the continual re-arranging of perfectly good English vocabulary in America.

Seems that David Cameron hummed a short tune as he entered 10 Downing Street after a short announcement concerning Theresa May.

NPR duly reported it and the flurry of musical nerdery – all over the world apparently. But it was this that caught my eye.

Britishism alert: Ross uses the word “crotchet” for “quarter note.”

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            Thanks to <a href="" target="_blank" rel="noopener noreferrer">Dave Winer</a>, who wrote:

Thanks to Joan Walsh, I read this piece by Thomas Dewar on Facebook, and felt strongly this point of view should be more widely circulated. He said it’s okay to cross-post, so here goes. DW

In the spirit of full credit and widely circulating … please read on. Continue reading

            <img class="aligncenter size-full wp-image-8186" src="" alt="king-1024x581" width="1024" height="581" />I just have to link to this and share it ... no comment - other than sheer sickness. Sorry. The video is all there .....

Police Officer Body-Slams Black Teacher, Then Tells Her Black People Have More ‘Violent Tendencies’

            I just wrote this as a comment on a post regarding Digital Transformation. Recently I keep writing very similar words over and over. So .... logging them here, so in future I can save my typing fingers. Do you agree with this approach ....<!--more-->

Strategy is “a plan of action or policy designed to achieve a major or overall aim” (I would assume a digital strategy is a subset of that) … and so to ‘avoid solving the wrong problem really well’ (to borrow from my buddy John Caswell), we need to step back and ask ourselves what the hell are we trying to do with our business anyway?

With that defined the only way you are then going to be able to implement that plan is with the people you have. So get them on board. FIRST. If they aren’t on board work out why – and act. The company is about to change – so they are about to have their cheese moved. And, as the wag would have it – if you can’t change the people – then change the people. Remember, it is likely those people that understand the processes in current use – and can provide the best road map to get from A to B. After all, you do not want that mentality that comes up with lines like “well if I was going there – I wouldn’t be starting here” …. and by now we are getting to the third leg of the stool … Technology.

In other words – any transformation – digital or otherwise – succeeds by having clarity at the outset as to what you are doing and why with an understanding of what success looks like in that ‘Future Vision’. And to get there, the three legs of the stool are People, Process and THEN Technology. (that’s why I think the words are written in that order).

            <a href="" target="_blank" rel="noopener noreferrer">John Wunderlich</a> wrote this and it appeared in my VRM INBOX today.
Sometimes I read stuff like this and am reminded of an episode of “Big Bang Theory” in which Sheldon, the archetypal nerd with no social skills, determines that he can make friends by following a flow chart. Marketing is not a one-to-one tool, it is a brand management and presentation tool.

Dang. I saw that Big Bang episode just the other day and it didn’t click. John nailed it. The customer journey rubbish you see on web sites and in presentations is exactly the same issue! Try it. Really try it. Continue reading

            Doc Searls - spiritual leader of the VRM movement pointed to us today at the <a href="" target="_blank" rel="noopener noreferrer">what is VRM about</a> page. It works for me - word-smithing aside. This quote caught my eye.<!--more-->

The Industrial Revolution gave companies scale: single ways of dealing with with many people at once. Mass manufacturing, mass distribution, mass marketing and mass media are all examples of corporate scale at work.

The Internet Revolution gives people scale, though not all at once. After all, the Internet we have today (the one that supports all forms of data traffic, including the commercial kind) was only born on April 30, 1995, when the NSFNet (one of the backbone networks within the Internet, and the last to forbid commercial traffic) was decommissioned. The future since then has not been evenly distributed.

I have long held that we are on the cusp of the end of the era of the industrialization of everything. Just one example.

Said it then – saying it again …

Just as we are discovering that industrializing our food chain was maybe not the best idea or that applying manufacturing processes to our children’s education – was ill conceived ….

            ... it's just that they don’t actually say that.

But first, what prompted me to write this post was this New York Times article highlighting something which I consider to be a real problem.

  • An app that lets us brew our coffee from anywhere.
  • An app to locate rentable driveways for parking.
  • A “smart” button and zipper that alerts you if your fly is down.

… three of my favorites from the list.

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