Perhaps the most overused word in technology today. No - you can't just start calling your app or web site a platform ... that is <strong>NOT</strong> what a platform is.

But – if you get it right – and you are in the tech business – a platform is what you should be building. Should, because the chances are that you haven’t built it already. Trust me.

Why ? Because when Marc Andreesen said that software is eating the world Рhe might have meant platforms.