I found this an interesting read. Not for the headline;

Apple’s Cook is second most favorable tech CEO in poll of registered voters

… but rather for some of the comments in the body …

  • “About four out of 10 respondents (39 percent) said they view the Apple leader favorably. Most of the rest (44 percent) said they hadn’t heard of him or have no opinion.” (love to know the detail of that split.)
  • “12 percent said they hadn’t heard much about the Apple controversy, and another 12 percent said they’d heard nothing about it.
  • “when respondents saw some of Apple’s arguments laid out before them, they grew more likely to support the tech giant’s position in the debate.”

Bottom line – ask people who know nothing about a case what they think and you get the answer you would expect. George Orwell’s Groupthink comes to mind.