Lord Hall will give a speech before Easter in which he will unveil proposals to axe the corporation’s existing channel-based structures, fundamentally reshaping the organisation into content and audience-led divisions.
Years and forever ago, when I was at Group Partners we worked with The Beeb on ‘future thinking’. Somehow we could never get them to move off the starting line – always discussion, never action. This news is awesome. A venerable institution re-inventing itself for the future, not shaping itself around ‘product’ – but rather ‘customer’. Excellent news.
Meanwhile, I do think that The BBC (along with the Guardian) have demonstrated real leadership in how ‘old brands’ can wrap their arms around the changing technical landscape. If only the independent had done that.