<blockquote>Brands don’t mean what they used to mean. They’re now experiential.</blockquote>
I don’t disagree that they should be, but I think most of them are a long way from that.
<blockquote>Brands don’t mean what they used to mean. They’re now experiential.</blockquote>
I don’t disagree that they should be, but I think most of them are a long way from that.