Basecamp’s Jason Fried proving that you too can be a Unicorn.

A masterful piece worthy of the Onion, made stronger by not actually being on the Onion.

CHICAGO — December 1, 2015–Basecamp is now a $100 billion dollar company, according to a group of investors who have agreed to purchase 0.000000001% of the company in exchange for $1.

and why is it worth that much ? Well – there are many reasons, including

Basecamp will attract twelve billion users by the end of 2016.

How will the company overcome the fact that there are only 7.3 billion people alive today? “Why limit users to people?” said Bhatnagar.

Read it all here.