<img class="aligncenter size-full wp-image-6133" src="http://beyondbridges.net/wp-content/uploads/2015/12/unique-selling-proposition-e1418250350839-653x339-1.jpg" alt="unique-selling-proposition-e1418250350839-653x339" width="653" height="339" />Good sales practice is to always sell value. Easy right?  But, Lawyers, Accountants, Plumbers, Electricians, Taxis, Personal Coaches ...... all sell their services by the hour.

I don’t want to buy 30 hours of my accountants time, or 512 hours of my web developers. I need my taxes done or my web site built. That’s what I am paying for. Unfortunately we are trained to think that way. It’s wrong. For both seller and buyer.

So, what is to be done ? Continue reading

            If you want one place on the web to go to understand tech at a business level, look no further than <a href="https://stratechery.com" target="_blank" rel="noopener noreferrer">Ben Thompson's Stratechery</a>. I often name check him on this blog but really - you should just be reading him regularly.

As a quick introduction, his latest post provides insight into 2015’s most viewed, the five ‘big ideas’ and my personal favorite – five posts about the media business.

He writes a lot >>>>

Given that most were between 1800 and 2000 words, that’s the equivalent of about 6.5 books!

[ Source : The Stratechery 2015 Year in Review ]

            When you <a href="http://www.independent.ie/world-news/europe/apple-boss-tim-cook-says-david-cameron-wont-succeed-in-passing-controversial-back-door-encryption-law-34201997.html" target="_blank" rel="noopener noreferrer">publicly declare</a>, indeed argue with governments, about why you will <strong>not</strong> build back doors into your software, what do you do when the government of your largest country market is not only talking about it, but about to insist that back doors <strong>will</strong> be installed if you want to sell in that country.

Me – I am with Tim. NO back doors. But it will be interesting to see how he handles this one. China is fast becoming Apple’s most important market – last quarter alone being responsible for over $12 billion revenue.

[ Source : Patently Apple ]

            I can never resist a Gilmour album. Though in all honesty, I maintain that his best work is when he doesn't have full creative control and has to collaborate, his best collaborations being with arch nemesis Roger. That said, Dave's new album is out - and I had to write about it here - once I saw this (my bold)

Rattle That Lock is also about encouraging people to stand up for their rights and to fight out against oppression. The political climate in our country has been cracking down on completely legal dissent from the government line on all sorts of issues. The wars that we get inveigled into joining, the charging of tuition fees, which make a proper education a privilege for the richer classes of people — normal things that people fight out against. These are all the things we’re trying to encourage people to stand up against.

[ Source : NPR ]

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            I sometimes comment in this blog on why I write. The readership is not large, the topics are varied, there isn't a real connected theme. (Yet.) BUT. Write it I do. For me. For the moment. I am slowly building an email circulation list that anyone can subscribe to. More of that when the lists hits 1,000.<!--more-->

Nice to read this from Brad Feld of the Foundry Group. He started writing his blog in 2004 and I am pretty sure I have been reading him since then. I discovered him through his cousin Kenny who back in those days was part of EDS – where I also happened to be doing some work.

Brad’s reasons for why he started his blog ….

… as I was doing it – like Fred (Wilson) often said – to help me think out loud in public, learn about different things, and get a conversation going around topics I was interested in. In retrospect, it was also helping me “practice writing” and without all the practice, it’s unlikely I would have ever gotten in the rhythm of writing a book a year.

Not got to the book yet, but the reasoning makes perfect sense. I always write to clear my head and articulate my thoughts. My blog is just just my way of doing what I have always done, but in a public forum. Thank you Brad, the thoughts are with me – like here and here.

[ Source : Feld Thoughts ]