Lets say  a person  listens to music 24 hours a day, 7 days a week between the age of 10 and 70. That’s for 60 years.

Total hours = 60 * 52 * 7 * 24 = 524,160 hours

Imagine that a typical track lasts 5 minutes. (Bear with me – this is just some rough stuff).

So our hypothetical ‘always on’ song listener can consume roughly 524,160*12 tracks in their life time – or 6.289920 Million tracks

Ok – now lets be serious – nobody is going to listen 24*7 for 60 years – lets say it averages out to a third of that – I mean – you do sleep, sometimes you will be watching the telly, sitting in silence – all that kind of stuff … so now the number of takes reduces to 2.96640 Million tracks.

Spotify Model : $10 per month, $120 per year, or $7,200 for a life time of listening.

Vinyl, CD, Cassette, Download model – lets be generous – 50 cents a track ?
To buy that would cost you just shy of $1.5 million. (Assuming that you only ever listen to a single track once – and never again.

More realistically ? Well – how about me ?

In my life time I have bought around 2,000 albums. My vinyl collection alone hit 800 in the mid 80s – and my CD collection is possibly twice that – so maybe 2,400 for safe keeping ? At $15 per album ?

All in – what $36,000 over my life time acquiring music ? Or five times what I could pay Spotify ?

And we wonder why people are flocking to Spotify ?

And I wonder how why artists think they will make money out of recording their music. Time for them to look at the recording as their marketing costs – and make their money through other routes, or we ramp up Spotify fees based on how much you use the service.