<blockquote>All a fraudster has to do is set up a fake artist account with fake music, and then they can use bots to generate clicks for their pretend artist. If each stream is worth $0.007 a click, the fraudster only needs 1,429 streams to make their $10 subscription fee back, at which point additional clicks are pure profit.</blockquote>

.. and that is just the start ! Somehow this needs to be fixed. Very quickly. Because it is not just about paying for your monthly stream fee – at scale – this problem amplifies this one that I have written about before.

Actually – when you read the full article, it turns out that the writer – Sharks Laguna – in a far more eloquent and detailed way than I achieved here – is hitting at the exact problem I was trying to get to. I just hadn’t managed the analysis. Shame on me.

[ Source : Sharks Laguana, writing for Medium
via The Loop ]

            .. ready and waiting to be found and sampled. As Jim says - 

This is about songwriting, not performing. Dig through the list. You may discover some new musical gems.

But what Jim didn’t point out is that every single section of the 100 has a link to Apple Music – such as this one to one of my favorite writes.

[ Source : Rolling Stone:
The 100 Greatest Songwriters of All Time
via The Loop ]

            <center><iframe src="https://www.youtube.com/embed/lKx3MUqzCcQ" width="420" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></center>

“This band behind me’ll tell you that that trophy means more to me than owt else in the whole world. But they’d be wrong! Truth is, I THOUGHT it mattered. I thought that MUSIC mattered. But does it bollocks? Not compared to how people matter. Us winning this trophy won’t mean bugger-all to most people. But us refusing it – like what we’re going to do now – well, then it becomes news, doesn’t it?”