I used to have a term a few years ago in the world of 'Change Management'. It was 'Permafrost'.
- The C Suite wanted change – they could see that if they didn’t, their company would be dust.
- The people on the ground wanted change – they could see the efficiencies it would bring
No – it was the layer in the middle – paper pushers, middle management, the land of CYA Memos … no change required. Status Quo rules. The permafrost layer.
Which got me to wondering about all that data that we have. More every minute. More generated in the past two years than we had managed since the start of civilization. And yet we still know so little. Is Data the new permafrost – that ‘essential layer’ that doesn’t add value because nobody really knows what to do with it ?
What do you think ?