More reasons to be excited by iOS9 …

iOS 9 comes with a new feature called ‘content blockers’ which allow developers to build apps for blocking advertisements.

[ Source : The Next Web via Doc Searls ]

More important, for our purposes, is that it’s VRM technology. It gives us a tool for personal agency. We can say no to stuff we don’t want.

[ Source : Doc Searls ]

And a more complete post from Doc Searls on this topic.