<a href="http://beyondbridges.net/wp-content/uploads/2015/05/mobile-is-the-only-media-that-is-growing-tv-print-radio-are-all-shrinking.png"><img class="aligncenter size-medium wp-image-3786" src="http://beyondbridges.net/wp-content/uploads/2015/05/mobile-is-the-only-media-that-is-growing-tv-print-radio-are-all-shrinking-300x234.png" alt="mobile-is-the-only-media-that-is-growing-tv-print-radio-are-all-shrinking" width="300" height="234" /></a>
… actually – just wrong information when you think about it.
Is it just me ? (And I do know this dates from 2013 – but for some reason – someone was circulating it again on twitter last week – but that aside.)
First : The headline on the article reads
Mobile Is The Only Media That Is Growing — TV, Print, Radio Are All Shrinking
But the graphic (see above) reads
Mobile Is The Only Media Time That Is Growing — TV, Print, Radio Are All Shrinking
Those two statements are VERY different
We only have 24 hours in a day – if something is growing – as in using more of our ‘disposable time’ (*assuming we have it ) – then of COURSE something else is going to be decling …. DUH !
Two : But back to that headline … which is different, to what the graph says – which now means the headline is meaningless ! ‘Mobile’ is NOT a media – it is a channel – that media gets delivered through. The stuff that media like ‘TV’. ‘Radio’. Print, …. used to deliver is now being delivered through the mobile channel – that’s right – all the other stuff listed on that self same chart.
I will grant that the final conclusion
Readers, viewers, and listeners are abandoning traditional media and turning to mobile digital media.
… is right – but it is NOTHING to do with the logic that the article takes to get you there. Henry Blodgett does this consistently – drives me nuts. The only consistency is in the inconsistency of his commentary. This one I just had to call out.