<strong><a href="http://beyondbridges.net/wp-content/uploads/2015/04/unused-words-logo-for-web.png"><img class="alignleft size-thumbnail wp-image-3590" src="http://beyondbridges.net/wp-content/uploads/2015/04/unused-words-logo-for-web-150x150.png" alt="Unused Words" width="150" height="150" /></a>Just submitted a couple of articles to the big wide world - and these words ended up on the 'cutting room floor'. Wanted to keep them for posterity. Pertinent.</strong>

For an organization to wonder who owns a process (even a process that is a misnomer) reflects on the never-ending problems that organizations have – the silos. Look into your own organization, your customers, your vendors – and ‘dollar to a donut’ you will quickly find teams where ‘social’, ‘web’, ’email’, ‘events’, ‘sales’, ‘support’, ‘accounts’ …. are teams in different groups – with different objectives, goals and even reporting lines.

No wonder our customers are confused.

Silos exist because the ‘command and control’ mentality remains strong in the enterprise. Until that is broken, customer centricity will remain at best a veneer and at worst – organizational death.

As for social sales – to me – it is the same as it ever was, barring the intermediate 100 years or so while the sales process has been industrialized. It is not new – it is what sales should be but we just lost our way. Just as we are discovering that industrializing our food chain was maybe not the best idea, or that applying manufacturing processes to our children’s education was ill conceived, so too we are needing to relearn that selling is about relationships and adding value.


            <strong><a href="http://beyondbridges.net/wp-content/uploads/2015/04/Passion.jpeg"><img class="alignleft size-thumbnail wp-image-3553" src="http://beyondbridges.net/wp-content/uploads/2015/04/Passion-150x150.jpeg" alt="Passion" width="150" height="150" /></a>Stackridge - Korgis - Beck - Eternal Sunshine Of The Spotless Mind</strong>

One Degree of Seperation :

Back in the day I was a massive fan of a band that few have heard of today called Stackridge. They really were more one of the underrated bands of the time. Read About Their History Here. I got reminded and reconnected with them this past week – and EVERY bit as good as I remember them.

Two Degrees of Seperation :

Continue reading

            <p style="text-align: center;"><a href="http://beyondbridges.net/wp-content/uploads/2015/04/JC11.jpg"><img class="aligncenter size-full wp-image-3550" src="http://beyondbridges.net/wp-content/uploads/2015/04/JC11.jpg" alt="JC1" width="548" height="517" /></a><a href="http://beyondbridges.net/wp-content/uploads/2015/04/JC1.jpg">

Losing my Religion for Equality – an article by Jimmy Carter.

click through to read this STUNNING piece of thought and writing

Losing my Religion – a single by REM.

click through to listen to this STUNNING piece of music

That’s me in the corner
That’s me in the spotlight
Losing my religion
Trying to keep up with you
And I don’t know if I can do it
Oh no, I’ve said too much
I haven’t said enough

            <a href="http://beyondbridges.net/wp-content/uploads/2015/01/Ben-Thompson.jpg"><img class="aligncenter size-medium wp-image-3329" src="http://beyondbridges.net/wp-content/uploads/2015/01/Ben-Thompson-200x300.jpg" alt="Benjamin" width="200" height="300" /></a>Another excellent article from <a href="http://stratechery.com/2015/facebook-and-the-feed/" target="_blank" rel="noopener noreferrer">Ben Thompson</a> at Stratechery. But couldn't help but notice his comment "Everyone loves to mock Paul Krugman’s <a href="http://web.archive.org/web/19980610100009/www.redherring.com/mag/issue55/economics.html" target="_blank" rel="noopener noreferrer">1998 contention</a> about the limited economic impact of the Internet:"

The growth of the Internet will slow drastically, as the flaw in “Metcalfe’s law” – which states that the number of potential connections in a network is proportional to the square of the number of participants – becomes apparent: most people have nothing to say to each other!

I think there is nothing to mock – and Krugman was spot on. People generally do have nothing to say to each other. Check out most of the pages on Facebook – banality and ‘check out this’ tends to be the order of the day. True – Ben goes on to say

Was Krugman wrong because he didn’t appreciate the relative worth people put on what folks in their network wanted to say, or because he didn’t appreciate that people in their network may not have much to say but a wealth of information to share?

… so he does recognize that really what is going on is sharing – and amplification … rarely interesting conversation (I set the FB group world aside on this) is rare.

So is Facebook destined to simply become a mass media amplification system ?