<a href="http://beyondbridges.net/wp-content/uploads/2015/01/Value.jpeg"><img class="alignleft size-thumbnail wp-image-3338" src="http://beyondbridges.net/wp-content/uploads/2015/01/Value-150x146.jpeg" alt="Value" width="150" height="146" /></a><a href="http://99u.com/articles/38599/what-should-i-charge-how-to-justify-your-freelance-rates" target="_blank" rel="noopener noreferrer">This is a nice piece</a> form <a href="http://99u.com" target="_blank" rel="noopener noreferrer">99U</a> around justification of freelance rates .... <strong>I just think the rules are equally valuable to anyone selling.</strong>

Bottom line according to 99U – think of your value.

Bottom line from me – same thing. Whatever you are selling sell the value, the RoI, because people don’t buy your stuff – they buy what your stuff will do for them.