Where/how are people having difficulty with technology?
Where/how are people looking for information?
Where/how are people stuck?
How do people want to be perceived?”
In another part of my life – there I go with my boxes again – we spend a lot of time TALKING about innovation. This article popped up in the stream the other day – in summary a pretty good recipe for value-based innovation.
Specifically – let me draw your attention to the Five Attributes, and then consider the Five Questions; namely
“My colleagues and I use a core set of five attributes to look for emerging patterns: contradictions, inflections, oddities, coincidences, and inversions. Those attributes help us identify a set of likely trends on the horizon. Then, we put each trend through what we call The Five Questions”.