<a href="http://beyondbridges.net/wp-content/uploads/2015/01/JAN15_05_111011253.jpg"><img class="alignleft size-thumbnail wp-image-3257" src="http://beyondbridges.net/wp-content/uploads/2015/01/JAN15_05_111011253-150x150.jpg" alt="JAN15_05_111011253" width="150" height="150" /></a><strong>Where/how are people wasting their time?</strong>

Where/how are people having difficulty with technology?

Where/how are people looking for information?

Where/how are people stuck?

How do people want to be perceived?”

In another part of my life – there I go with my boxes again – we spend a lot of time TALKING about innovation. This article popped up in the stream the other day – in summary a pretty good recipe for value-based innovation.

Specifically – let me draw your attention to the Five Attributes, and then consider the Five Questions; namely

“My colleagues and I use a core set of five attributes to look for emerging patterns: contradictions, inflections, oddities, coincidences, and inversions. Those attributes help us identify a set of likely trends on the horizon. Then, we put each trend through what we call The Five Questions”.