image-26-600x450You know I am a big fan of Ben Thompson. This one popped up the other day – where he is asking if Geoff Moore’s Crossing The Chasm theories are still relevant. Personally, I think they are – however – it did get me to thinking – so I pinged my friends Stuart Robbins – and yes – Geoff Moore.

Geoff has not yet got back to me – but Stuart wrote a wonderfully considered piece (he always does) – and the line below called out particularly leapt out to me. I will add his full commentary – when I have his permission – and of course – when / if Geoff replies – with his permission will do the same. Stand by.

I don’t think it is “trickle down” technology, but technology that leaps in a viral manner across the chasm.

[Later] : This just in from another friend – thanks Larry.

Geoff’s keynote at Strata in 2014 where he addresses the relevance of the Chasm in today’s business.

And while we are on Geoff video – this one is quiet brilliant – using a video I had seen before – but describing the technology adoption lifecycle as it applies to consumers – all based on a dancing man at Sasquatch 2009.

One thought on “The Chasm – In The ‘Post PC’ Era

  1. By special request, here’s my original correspondence to John:

    One of the challenges confronting anyone who might dare propose a conceptual socio-technical model is the limitations inherent in any model: we are drawn toward principled theories that apply to a statistical majority with the acknowledgement that there will always be exceptions. In this age when opinion is considered to be the equivalent of fact, there will always be exceptions that draw our attention away from the viability of the rule.

    I, for one, learned to appreciate the technology adoption lifecycle – not because every technology can be accurately plotted along its arc – but because it provides an over-arching model that makes the business of innovation economics comprehensible. By picking three devices, the article makes some good points but does not invalidate the broader viability of the model itself.

    I’ve always found the technology adoption lifecycle most applicable to software adoption, rather than the hardware upon which the software resides or through which it can be accessed. One cannot analyse the iPhone without appreciating the more innovative iPod that opened the door for a phone that could also be used for music, photography (all the etceteras). Add maps and voila, a multi-purpose housing for numerous technologies, each of them powering the others in a Leap.

    In short, and perhaps I’m missing the nuances of this blog, my response is that there is a trick in the title that draws our attention but doesn’t really apply – I don’t think it is “trickle down” technology, but technology that leaps in a viral manner across the chasm. Not about the phones but what comes with them.

    That’s what I think, Geoff. What do you think?

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