You know I am a big fan of Ben Thompson. This one popped up the other day – where he is asking if Geoff Moore’s Crossing The Chasm theories are still relevant. Personally, I think they are – however – it did get me to thinking – so I pinged my friends Stuart Robbins – and yes – Geoff Moore.
Geoff has not yet got back to me – but Stuart wrote a wonderfully considered piece (he always does) – and the line below called out particularly leapt out to me. I will add his full commentary – when I have his permission – and of course – when / if Geoff replies – with his permission will do the same. Stand by.
I don’t think it is “trickle down” technology, but technology that leaps in a viral manner across the chasm.
[Later] : This just in from another friend – thanks Larry.
And while we are on Geoff video – this one is quiet brilliant – using a video I had seen before – but describing the technology adoption lifecycle as it applies to consumers – all based on a dancing man at Sasquatch 2009.