Bottom line according to 99U – think of your value.
Bottom line from me – same thing. Whatever you are selling sell the value, the RoI, because people don’t buy your stuff – they buy what your stuff will do for them.
I read the news today oh boy – no – not about the holes in Lancashire – but about YouTube ditching Flash in favor of HTML 5. And I was reminded of this little piece from 2010. Remember when everyone was so outraged that he ‘didn’t get it’, that Adobe was the ‘defacto standard’, why ‘fight the inevitable’ ….. turns out we have another example of him being ahead of his time – think floppy disks, think firewire / usb, think differently.
A quick quote from Ben ( @stratechery ) Thompson
“Last quarter Apple’s revenue was downright decimated by the strengthening U.S. dollar; currency fluctuations reduced Apple’s revenue by 5% – a cool $3.73 billion dollars. That, though, is more than Google made in profit last quarter ($2.83 billion). Apple lost more money to currency fluctuations than Google makes in a quarter. And yet it’s Google that is feared, and Apple that is feared for.”
I’m an introvert, and I still can’t work a room to this day. I’m not a good self-promoter. But I am passionate and I will share that passion with you given the opportunity. One of my gifts as an introvert is the power of observation. Observe what is happening around you and decide where you want to be. Where I am now, and where I want to be, is separated by my actions and words. As an introvert, one of the things I learned by participating in online communities is there’s a sense of confidence that spills online into the real world. If you look at the true power of knowledge, it’s not just what you learn in the classroom, it’s the power of observation. If you let what you see touch you, once you feel it, you’ve also been given the gift of empathy.
He’s a wise man that Brian ( @briansolis ) Solis
This article by Ben Thompson is focussed on a musician trying to work out whether paying for her YouTube is worth it. (For her it isn’t) …. but Ben get’s to the logic through the ‘duh’ moment of the fact that he sees two business models on the Internet ... and thus two ways to maximize revenue:
You can try to make a little bit of money from a lot of people – this entails getting a little bit of money from everyone on the curve.
You can try to make a lot of money from a few people – this entails maximizing the gain from the people on the left side of the curve.
It is not dissimilar to where he and I were going here – and inevitably I come back to publishing. Bottom line making pennies on large numbers of subscribers only works if you have large numbers of subscribers …. and it is not actually a route to success. The smiling curve has publishers current business models at the bottom of the value chain – and so doomed.
When you start to draw the pictures – everything falls into place. Of course – Publishers are not doomed (at least the thinking ones aren’t) … they just have to use a different way of thinking. And I know people that can help on that front.
“When you grow up you tend to get told the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money.
That’s a very limited life. Life can be much broader once you discover one simple fact, and that is – everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.
The minute that you understand that you can poke life and actually something will, you know if you push in, something will pop out the other side, that you can change it, you can mold it. That’s maybe the most important thing. It’s to shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
I think that’s very important and however you learn that, once you learn it, you’ll want to change life and make it better, cause it’s kind of messed up, in a lot of ways. Once you learn that, you’ll never be the same again.”
… Steve Jobs