Feedly_Logo@DaveWiner is a man that I do not know – but read a lot of his words – and generally am in agreement with his ideas and principles. It was Dave that finally inspired me to close down Facebook. The walled garden, taking my content, it all is fine – but I found myself ONLY posting there – and ignoring my other channels.

But all that’s old news. This morning reading through my daily feeds (provided by the mighty Feedly organization) I saw this post right at the top of the page … BRILLIANT – true Netizens working for the common good.

Why we retired the feedly URL shortener

Posted on October 28, 2014 by @feedly
As part of the feedly web and mobile 24 update, we retired the feedly URL shortener. It felt like the right thing to do for users and makes us a better citizen of the Web.

It is the right thing to do for users, because people who receive those links in emails, SMSs and social media posts will be able to tell by looking at the URL where it leads and who created the content. It will also shave a few hundred milliseconds from the experience of loading the links (one fewer redirect).

By sharing the canonical URL, we allow other apps and search engines to leverage metadata about the content being shared and offer a better, richer experience. We also empower users to more effectively promote their favorite voices.

There would be no feedly without the power and openness of the Web. We are going to be more careful going forward to respect and re-enforce what makes the Web the incredible medium it is.

Happy reading.

/@edwk