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Should you care ?
Yes.
Maybe it is me – but this is yahoo owning tumblr – breaking off from feed burner owned by google around RSS feed tracking – which is one of the few open syndication offers left – which google tried to quietly destroy – and i know feed burner will go the same way – so bit by bit rss is being destroyed by the large walled gardens who are in it fro them – not for us – I could go on – but this is the thin edge of the wedge – IMHO.

Recording this now – since I expect to see a lot more on this very soon.